SynopsisFew brand names in American history enjoy the same instant recognition as Daisy. Since 1888, children and adults alike, have considered the name synonymous with BB guns. Inexplicably, this highly designed look back at the first 100 years of Daisy BB rifles and pistols, toy and cork guns, accessories, packaging, and period advertising and literature is the book of its kind to examine the history of this legend, let alone in such a stylish fashion. Flash back to the days of your youth and recall fond memories of your Daisy. Daisy Air Rifles and BB Guns looks back fondly on the first 100 years of Daisy BB rifles and pistols, toy and cork guns, accessories, packaging, period advertising and literature. Wacky ads and catalogs conjure grins of pure nostalgia as chapters reveal how Daisy used a combination of savvy business sense and quality products to dominate the market., Few names in the world of toys evoke the same recognition and nostalgia as Daisy. In this full-color look back at the company's first 100 years from 1888 to 1987, author and Daisy enthusiast Neal Punchard examines the design, development, and marketing of some of Daisy's greatest products including rifles and pistols, toy and cork guns, accessories, packaging, period advertising and literature. Wacky ads and catalogs conjure grins of pure nostalgia as chapters reveal how Daisy used a combination of savvy business sense and quality products to dominate the market.
Number of Pages160 pages