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Der unternehmerische Prozess: Chancen sehen und nutzen von Nils Nilsson-
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Standort: Gloucester, Vereinigtes Königreich
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eBay-Artikelnr.:177187908342
Artikelmerkmale
- Artikelzustand
- EAN
- 9780367565343
- UPC
- 9780367565343
- ISBN
- 9780367565343
- MPN
- N/A
- Country/Region of Manufacture
- United Kingdom
- Book Title
- The Entrepreneurial Process: Seeing and Seizing Op
- Item Length
- 24.4 cm
Über dieses Produkt
Product Information
This book provides an understanding of 'opportunity recognition' as a catalyst and crux of the entrepreneurial process. Grounded in research, it introduces the key concepts at the heart of entrepreneurship theory and practice and demonstrates how entrepreneurship differs from management in language, priorities and practice. The book's central framework is mapped around 'seeing and seizing opportunities', where the entrepreneur enters a situation, eventually sees an opportunity and takes it through a process of idea development into an actionable entrepreneurial initiative. This captures the book's four core elements: person(s), environment, opportunity and process. The Entrepreneurial Process is unique in its explanation of how key concepts are related and how they can be applied practically to business models, plans and action. Case studies from real-life organizations, reflective questions and short exercises throughout encourage student learning and enable true engagement with the subject matter, building students' entrepreneurial efficacy. A 'one-stop shop' of key theoretical perspectives on entrepreneurship, opportunity recognition and business modelling, this textbook is essential for undergraduate and postgraduate students on introductory entrepreneurship and enterprise courses. Its practical and applied nature also makes it suitable for MBA and executive education. Online resources include chapter-by-chapter PowerPoint slides and a test bank of questions.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780367565343
eBay Product ID (ePID)
11049043002
Product Key Features
Number of Pages
254 Pages
Publication Name
The Entrepreneurial Process: Seeing and Seizing Opportunities
Language
English
Subject
Government, Management, Business
Publication Year
2021
Type
Textbook
Format
Paperback
Dimensions
Item Height
246 mm
Item Weight
494 g
Item Width
174 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
USt-IdNr.: GB 118119922
CRN: 07652358
Info zu diesem Verkäufer
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