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Ft Press Analytics Ser.: Ecommerce Analytics : Analyze and Improve the Impact of
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Artikelmerkmale
- Artikelzustand
- ISBN
- 9780134177281
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134177282
ISBN-13
9780134177281
eBay Product ID (ePID)
211867153
Product Key Features
Number of Pages
368 Pages
Language
English
Publication Name
Ecommerce Analytics : Analyze and Improve the Impact of Your Digital Strategy
Subject
Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), Databases / Data Mining, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2016
Type
Textbook
Subject Area
Computers, Business & Economics
Series
Ft Press Analytics Ser.
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
22.2 Oz
Item Length
9 in
Item Width
6.2 in
Additional Product Features
Intended Audience
College Audience
LCCN
2016-930328
Dewey Edition
23
Dewey Decimal
381.14202856312
Table Of Content
Chapter 1 Ecommerce Analytics Creates Business Value and Drives Business Growth Chapter 2 The Ecommerce Analytics Value Chain Chapter 3 Methods and Techniques for Ecommerce Analysis Chapter 4 Visualizing, Dashboarding, and Reporting Ecommerce Data and Analysis Chapter 5 Ecommerce Analytics Data Model and Technology Chapter 6 Marketing and Advertising Analytics in Ecommerce Chapter 7 Analyzing Behavioral Data Chapter 8 Optimizing for Ecommerce Conversion and User Experience Chapter 9 Analyzing Ecommerce Customers Chapter 10 Analyzing Products and Orders in Ecommerce Chapter 11 Attribution in Ecommerce Analytics Chapter 12 What Is an Ecommerce Platform? Chapter 13 Integrating Data and Analysis to Drive Your Ecommerce Strategy Chapter 14 Governing Data and Ensuring Privacy and Security Chapter 15 Building Analytics Organizations and Socializing Successful Analytics Chapter 16 The Future of Ecommerce Analytics Bibliograph Index
Synopsis
Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is a complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences. Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behaviour, increase conversion rates, strengthen loyalty, optimise merchandising and product mix, streamline transactions, optimise product mix, and accurately attribute sales. Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualisation; and managing data governance, security, and privacy. Here are the answers you need to make the most of analytics in ecommerce: throughout your organisation, across your entire customer lifecycle., Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences. Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales. Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy. Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle., Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences.Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales.Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy.Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.
LC Classification Number
HF5548.32
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Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
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- l***o (786)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThanks for selling me your book and allowing me to add this to my library and collection for my educational non-profit organization. The shipping was very good, the packaging was very good, the book is as described and the value is good. I highly recommend this seller and hope we can do business again in the future.Incredible Carnegie The Life of Andrew Carnegie John K Winkler 1931 1st Edition (Nr. 177295402002)
- n***b (436)- Bewertung vom Käufer.Letzte 6 MonateBestätigter Kaufshipping packaging description value were outstanding. honest seller
- 5***9 (317)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufBook better than described, packaging was good, shipping was extremely fast!! all of my questions were answered!! great customer service!! i would like to say again that shipping was amazingly fast! thanks for being a great Ebayer!Limping with God: Jacob & the Old Testament Guide to Messy Discipleship, Bird, C (Nr. 176976428624)