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J Paul Peter James D Loose Leaf for a Preface to Marketing Man (Loose-Leaf Book)
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Standort: Independence, Missouri, USA
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eBay-Artikelnr.:176357847069
Artikelmerkmale
- Artikelzustand
- EAN
- 9781260300161
- ISBN
- 9781260300161
- Release Year
- 2018
- Book Title
- Loose Leaf for a Preface to Marketing Management
- Title
- Loose Leaf for a Preface to Marketing Management
- ISBN-10
- 1260300161
- Features
- Loose-Leaf
- Genre
- Business & Finance
- Country/Region of Manufacture
- US
- Edition
- 15th ed.
- Subject
- Marketing
- Release Date
- 01/24/2018
Über dieses Produkt
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1260300161
ISBN-13
9781260300161
eBay Product ID (ePID)
242415271
Product Key Features
Number of Pages
576 Pages
Language
English
Publication Name
Loose Leaf for a Preface to Marketing Management
Subject
Marketing / General
Publication Year
2018
Type
Textbook
Subject Area
Business & Economics
Format
Ringbound
Dimensions
Item Height
0.4 in
Item Weight
15.4 Oz
Item Length
9.8 in
Item Width
7.5 in
Additional Product Features
Edition Number
15
Intended Audience
College Audience
Grade From
College Freshman
Grade To
College Graduate Student
Table Of Content
SECTION I - ESSENTIALS OF MARKETING Part A - Introduction Chapter 1: Strategic Planning and the Marketing Management Process Part B - Marketing Information, Research, and Understanding Chapter 2: Marketing Research: Process and Systems for Decision Making Chapter 3: Consumer Behavior Chapter 4: Business, Government, and Institutional Buying Chapter 5: Market Segmentation Part C - The Marketing Mix Chapter 6: Product and Brand Strategy Chapter 7: New Product Planning and Development Chapter 8: Integrated Marketing Communications Chapter 9: Personal Selling, Relationship Building, and Sales Management Chapter 10: Distribution Strategy Chapter 11: Pricing Strategy Part D - Marketing in Special Fields Chapter 12: The Marketing of Services Chapter 13: Global Marketing SECTION II - ANALYZING MARKETING PROBLEMS AND CASES SECTION III - FINANCIAL ANALYSIS FOR MARKETING DECISIONS SECTION IV - DEVELOPING MARKETING PLANS Chapter 18: Managing Performance Chapter 19: Professional Performance and Sustaining Discipline Chapter 20: The Road Ahead: Challenge and Charge
Synopsis
Preface to Marketing Management , 15e , by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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Montes Media
99,4% positive Bewertungen•19.013 Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (5.605)
- l***d (370)- Bewertung vom Käufer.Letzter MonatBestätigter KaufBlu-ray arrived Very fast, Very well packaged, Brand New and sealed with slipcover as described! Disc plays Excellent and the picture is beautiful. Looking forward to watching this movie. A very affordable price with shipping. A Great Seller! A++! Would highly recommend! Thank you very much for helping me to find this!
- g***9 (1212)- Bewertung vom Käufer.Letztes JahrBestätigter KaufRiddick: The Complete Collection NEW/SEALED!! Received the Riddick dvd collection sooner than expected and in the exact condition described in the listing. The seller did a great job wrapping up the dvd case and shipped it out the day after my purchase. Absolutely floored with the movie set as well as the with the customer service. Great movies at a great price. Thank you for the smooth transaction. A+ & 5*Riddick: The Complete Collection NEW/SEALED!! (Nr. 176301440021)
- i***a (63)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat prices. Just as described. Great condition. Fast delivery. Great communication. Packaged very well! Thanks for the positive eBay experience.