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eBay-Artikelnr.:176194930637
Artikelmerkmale
- Artikelzustand
- Actual ISBN :
- 9789332584679
- Book Title
- Marketing Research
- Product Type:
- INTERNATIONAL EDITION
- Edition
- 8
- Contents:
- SAME as in US edition
- Packing:
- Shrink Packed Bubble Wrapped
- Subject
- Marketing
- Language:
- English
- Binding:
- SOFTCOVER / Paperback
- If Order Expedited Shipping:
- FAST 3 to 4 business day Service
- Returns:
- 30 days - No Question asked policy
- Important:
- This Sale Is for International Edition
- Printed in .
- BLACK & WHITE Edition
- ISBN
- 9780134167404
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134167406
ISBN-13
9780134167404
eBay Product ID (ePID)
221555950
Product Key Features
Number of Pages
496 Pages
Publication Name
Marketing Research
Language
English
Subject
Marketing / General, Marketing / Research
Publication Year
2016
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
36.8 Oz
Item Length
10.1 in
Item Width
8 in
Additional Product Features
Edition Number
8
Intended Audience
College Audience
LCCN
2017-302662
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8/3
Table Of Content
Introduction to Marketing Research The Marketing Research Industry The Marketing Research Process and Defining the Problem and Research Objectives Research Design Secondary Data and Packaged Information Qualitative Research Techniques Evaluating Survey Data Collection Methods Understanding Measurement, Developing Questions, and Designing the Questionnaire Selecting the Sample Determining the Size of a Sample Dealing with Field Work and Data Quality Issues Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses Implementing Basic Differences Tests Making Use of Associations Tests Understanding Regression Analysis Basics The Research Report
Synopsis
For courses in global marketing. Marketing Research The Eighth Edition of Marketing Research continues to provide readers with a "nuts and bolts" introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies., The Eighth Edition of Marketing Research continues to provide readers with a "nuts and bolts" introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies. KEY TOPICS: Introduction to Marketing Research; The Marketing Research Industry; The Marketing Research Process and Defining the Problem and Research Objectives; Research Design; Secondary Data and Packaged Information; Qualitative Research Techniques; Evaluating Survey Data Collection Methods; Understanding Measurement, Developing Questions, and Designing the Questionnaire; Selecting the Sample; Determining the Size of a Sample; Dealing with Field Work and Data Quality Issues; Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses; Implementing Basic Differences Tests; Making Use of Associations Tests; Understanding Regression Analysis Basics; The Research Report MARKET: For anyone interested in marketing research., For courses in global marketing. Marketing Research The Eighth Edition of Marketing Research continues to provide students with a "nuts and bolts" introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
LC Classification Number
HF5415.2.B779 2016
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- m***3 (132)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem is as described, brand new in open box. Seller has sent the item promptly in a very well prepared package. Shipment arrived from USA to Europe considerably fast and safely. The price of was the best on ebay. I couldn't be more satisfied with my purchase. Many ThanksKODAK Mini Digital Film Scanner RODFD20 (Nr. 176830962679)
- t***e (61)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem was as described and good packaging and value. I had the same shipping experience described in a previous review. The seller describes next business day shipping, but after the label was created the item seemed to sit around for over a week without tracking or info that the item had been delivered to the post office and was moving through the system. The seller responded that the item had shipped but was not scanned by the local post office.Orgain Organic Protein Plant Based Powder Vanilla Bean 2.03 lbs New (Nr. 176659621149)
- i***d (16)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThank you for your expeditious shipping & great service. Fastest communication & response time when I had questions. Item was wrapped in bubble wrap & packaged with great care. Received sooner than expected!Antwort von dailydealden- Verkäufer dailydealden hat auf Bewertung reagiert.- Verkäufer dailydealden hat auf Bewertung reagiert.Thank you. :)Jabra Elite 8 Active Bluetooth Earbuds - Caramel (Nr. 176924574304)