Multimedia Storytelling für digitale Kommunikation... von Gitner, Seth Taschenbuch/Softback-

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Multimedia Storytelling for Digital Comm... by Gitner, Seth Paperback / softback
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Artist
Gitner, Seth
Brand
N/A
EAN
9780765641328
ISBN
0765641321
Release Title
Multimedia Storytelling for Digital Communicators in a Multipl...
Book Title
Multimedia Storytelling for Digital Communicators in a Multipl...
Personalized
No
Colour
N/A
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Routledge
ISBN-10
0765641321
ISBN-13
9780765641328
eBay Product ID (ePID)
208637486

Product Key Features

Number of Pages
406 Pages
Publication Name
Multimedia Storytelling for Digital Communicators in a Multiplatform World
Language
English
Publication Year
2015
Subject
Communication Studies, Media Studies, Storytelling, Journalism, Interactive & Multimedia
Type
Textbook
Author
Seth Gitner
Subject Area
Computers, Performing Arts, Social Science, Language Arts & Disciplines
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
28 Oz
Item Length
10 in
Item Width
7 in

Additional Product Features

Intended Audience
College Audience
LCCN
2014-048781
Dewey Edition
23
Reviews
"Seth Gitner has a solid reputation as one of the most creative thinkers and educators in multimedia journalism. He is a driving force behind educating a great many professional and amateur visual journalists in the language of new media. There is no better guide to lead us into a multiplatform media landscape than Gitner. His text masterfully illuminates the way." --Richard Koci Hernandez, Assistant Professor, University of California, Berkeley "In his textbook, Gitner connects the dots to identify best practices for producing both documentary and entertainment-based web video, and then applies these skills to strategic communications. He does this all with the knowledge of someone deeply rooted in the business he is writing about, using examples from the best in the industry. Students will appreciate both Gitner's experience and his ability to understand the need for change." -- Curt Chandler, Senior Lecturer, College of Communications, Penn State "As Seth Gitner writes, 'Multimedia is Storytelling, Not Technology' and this book guides the reader through theimportantsteps toimprove theirmultimedia storytelling in a world where the tools are constantly changing. As news goes more mobile andstorytelling in all platforms gets more interactive, the fundamentals stay the same. It is even more important to have your work standout if you want your brand or story to get noticed as people produce more and more content. "Seth has done a fantastic job co-directing the NPPA'sMultimedia Immersion workshop, and this book allows theaudience to learn many of those lessons and more without making the trip to Syracuse. Although I recommend doing both. "The book is an excellent resource with a collection of advice and insight from award-winning journalists and legends in the business." --Bethany Swain, Journalism Faculty, University of Maryland, former CNN photojournalist "Part of his success is his wealth and depth of sources. He interviews some two dozen top-level, awardwinning multimedia producers." --Edie Rubinowitz, Northeastern Illinois University, SAGE >"As Seth Gitner writes, 'Multimedia is Storytelling, Not Technology' and this book guides the reader through theimportantsteps toimprove theirmultimedia storytelling in a world where the tools are constantly changing. As news goes more mobile andstorytelling in all platforms gets more interactive, the fundamentals stay the same. It is even more important to have your work standout if you want your brand or story to get noticed as people produce more and more content. "Seth has done a fantastic job co-directing the NPPA'sMultimedia Immersion workshop, and this book allows theaudience to learn many of those lessons and more without making the trip to Syracuse. Although I recommend doing both. "The book is an excellent resource with a collection of advice and insight from award-winning journalists and legends in the business." --Bethany Swain, Journalism Faculty, University of Maryland, former CNN photojournalist "Part of his success is his wealth and depth of sources. He interviews some two dozen top-level, awardwinning multimedia producers." --Edie Rubinowitz, Northeastern Illinois University, SAGE business." --Bethany Swain, Journalism Faculty, University of Maryland, former CNN photojournalist "Part of his success is his wealth and depth of sources. He interviews some two dozen top-level, awardwinning multimedia producers." --Edie Rubinowitz, Northeastern Illinois University, SAGE, "Seth Gitner has a solid reputation as one of the most creative thinkers and educators in multimedia journalism. He is a driving force behind educating a great many professional and amateur visual journalists in the language of new media. There is no better guide to lead us into a multiplatform media landscape than Gitner. His text masterfully illuminates the way." --Richard Koci Hernandez, Assistant Professor, University of California, Berkeley "In his textbook, Gitner connects the dots to identify best practices for producing both documentary and entertainment-based web video, and then applies these skills to strategic communications. He does this all with the knowledge of someone deeply rooted in the business he is writing about, using examples from the best in the industry. Students will appreciate both Gitner's experience and his ability to understand the need for change." -- Curt Chandler, Senior Lecturer, College of Communications, Penn State "As Seth Gitner writes, 'Multimedia is Storytelling, Not Technology' and this book guides the reader through theimportantsteps toimprove theirmultimedia storytelling in a world where the tools are constantly changing. As news goes more mobile andstorytelling in all platforms gets more interactive, the fundamentals stay the same. It is even more important to have your work standout if you want your brand or story to get noticed as people produce more and more content. "Seth has done a fantastic job co-directing the NPPA'sMultimedia Immersion workshop, and this book allows theaudience to learn many of those lessons and more without making the trip to Syracuse. Although I recommend doing both. "The book is an excellent resource with a collection of advice and insight from award-winning journalists and legends in the business." --Bethany Swain, Journalism Faculty, University of Maryland, former CNN photojournalist, "Seth Gitner has a solid reputation as one of the most creative thinkers and educators in multimedia journalism. He is a driving force behind educating a great many professional and amateur visual journalists in the language of new media. There is no better guide to lead us into a multiplatform media landscape than Gitner. His text masterfully illuminates the way." --Richard Koci Hernandez, Assistant Professor, University of California, Berkeley "In his textbook, Gitner connects the dots to identify best practices for producing both documentary and entertainment-based web video, and then applies these skills to strategic communications. He does this all with the knowledge of someone deeply rooted in the business he is writing about, using examples from the best in the industry. Students will appreciate both Gitner's experience and his ability to understand the need for change." -- Curt Chandler, Senior Lecturer, College of Communications, Penn State "As Seth Gitner writes, 'Multimedia is Storytelling, Not Technology' and this book guides the reader through the important steps to improve their multimedia storytelling in a world where the tools are constantly changing. As news goes more mobile and storytelling in all platforms gets more interactive, the fundamentals stay the same. It is even more important to have your work standout if you want your brand or story to get noticed as people produce more and more content. "Seth has done a fantastic job co-directing the NPPA's Multimedia Immersion workshop, and this book allows the audience to learn many of those lessons and more without making the trip to Syracuse. Although I recommend doing both. "The book is an excellent resource with a collection of advice and insight from award-winning journalists and legends in the business." --Bethany Swain, Journalism Faculty, University of Maryland, former CNN photojournalist
Illustrated
Yes
Dewey Decimal
070.43
Table Of Content
Foreword by Thomas R. Kennedy 1. Thinking Visually 2. Story Structure 3. The Visual Storyteller's Tool Box 4. The Internet and Social Media 5. The Building Blocks of Visual Storytelling 6. Editing a Video in Post-Production 7. Multimedia Storytelling in Entertainment 8. Multimedia Storytelling in Journalism 9. Multimedia Storytelling in Strategic Communications
Synopsis
Multimedia Storytelling for Digital Communicators in a Multiplatform World is a unique guide for all students who need to master visual communication through multiple media and platforms. Every communication field now requires students to be fluent in visual storytelling skill sets, and as the present-day media adapt to a multiplatform world (with ever-increasing delivery systems from desktops to cell phones), students specializing in different forms of communication are discovering the power of merging new multimedia technology with very old and deep-rooted storytelling concepts. Award-winning journalist and multimedia professor Seth Gitner provides students with the tools for successfully realizing this merger, from understanding conflict, characters, and plot development to conducting successful interviews, editing video in post-production, and even sourcing royalty-free music and sound effects. Incorporating how-to's on everything from website and social media optimization to screenwriting, Multimedia Storytelling aims to be a resource for any student who needs to think and create visually, in fields across broadcast and digital journalism, film, photography, advertising, and public relations. The book also includes a range of supplemental material, including wide-ranging skills exercises for each chapter, interviews with seasoned professionals, key terms, and review questions.
LC Classification Number
P96.A86G58 2015

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