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Erfolgreiches Marketing: Geheimnisse und Strategien von Rhonda Abrams (2008, Trade Pape-
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eBay-Artikelnr.:175468431694
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781933895055
Über dieses Produkt
Product Identifiers
Publisher
Planning Shop, T.H.E.
ISBN-10
1933895055
ISBN-13
9781933895055
eBay Product ID (ePID)
65683340
Product Key Features
Book Title
Successful Marketing : Secrets and Strategies
Number of Pages
407 Pages
Language
English
Topic
Marketing / General, E-Commerce / Internet Marketing
Publication Year
2008
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
38.5 Oz
Item Length
10.6 in
Item Width
8.2 in
Additional Product Features
Intended Audience
Trade
Table Of Content
Part I: Marketing Essentials Chapter 1: Success Takes Marketing Chapter 2: Why People Buy Chapter 3: Your Target Market Chapter 4: Taking On the Competition Chapter 5: Aquiring and Retaining Customers Chapter 6: Your Brand and Core Message Chapter 7: Brand Indentity Chapter 8: Your Marketing Goals PART II: Traditional Advertising Chapter 9: Advertising in Traditional Media Chapter 10: Advertising in Print Chapter 11: Advertising on Radio Chapter 12: Advertising on TV PART III: Person-to-Person Marketing Chapter 13: The Power of Person-to-Person Chapter 14: Networking Chapter 15: Word-of-Mouth Marketing Chapter 16: Trade Shows Chapter 17: Publlic Relations PART IV: Print Marketing Chapter 18: Marketing in Print Chapter 19: Print Collateral Chapter 20: Direct Mail PART V: Online Marketing Chapter 21: Get Online Chapter 22: Websites Chapter 23: Search Engine Optimization and Marketing Chapter 24: Email Marketing Chapter 25: Other Online Advertising Chapter 26: Social Networking, Blogs, and Other Online Tactics PART VI: Other Types of Marketing Chapter 27: More Ways to Reach Your Customers Chapter 28: In-store Marketing and Sampling Chapter 29: Signs, Other Ads, and Out-of-the Box Marketing PART VII: Pulling It All Together Chapter 30: Creating Your Marketing Plan Index
Synopsis
Finally The complete, ultimate marketing guide. Successful Marketing: Secrets & Strategies provides entrepreneurs and small business owners with everything they need to know to create a successful marketing plan, attract customers, increase sales, and make more money., This comprehensive book covers all the marketing essentials, strategies, and tactics. Everything an entrepreneur or business owner wants and needs to know about how to market their businesses successfully is included: - Traditional Advertising in Print, Radio, TV- Online Marketing & Advertising- Brand Identity- Direct Mail- Public Relations- Person-to-Person Marketing- Networking- Email Communications & Newsletters- Print Collateral- Search Engine Marketing- Search Engine Optimization- Trade Shows- In-Store Marketing- Sampling- Customer Loyalty Programs- And much more! From syndicated columnist Rhonda Abrams, author of the #1 business plan guide in the U.S., Successful Business Plan: Secrets & Strategies , comes Marketing: Secrets & Strategies . This comprehensive marketing guide provides entrepreneurs, marketing professionals, and students everything they need to create a successful marketing plan, increase sales, and make more money. Packed with the latest trends and practical advice, including a complete section devoted to online marketing, this book includes easy-to-use templates to help readers develop a comprehensive plan for marketing success., This comprehensive book covers all the marketing essentials, strategies, and tactics. Everything an entrepreneur or business owner wants and needs to know about how to market their businesses successfully is included: · Traditional Advertising in Print, Radio, TV · Online Marketing & Advertising · Brand Identity · Direct Mail · Public Relations · Person-to-Person Marketing · Networking · Email Communications & Newsletters · Print Collateral · Search Engine Marketing · Search Engine Optimization · Trade Shows · In-Store Marketing · Sampling · Customer Loyalty Programs · And much more! From syndicated columnist Rhonda Abrams, author of the #1 business plan guide in the U.S., Successful Business Plan: Secrets & Strategies , comes Marketing: Secrets & Strategies . This comprehensive marketing guide provides entrepreneurs, marketing professionals, and students everything they need to create a successful marketing plan, increase sales, and make more money. Packed with the latest trends and practical advice, including a complete section devoted to online marketing, this book includes easy-to-use templates to help readers develop a comprehensive plan for marketing success.
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- i***i (85)- Bewertung vom Käufer.Letzte 6 MonateBestätigter Kauf(Same review for all 3 items in my order) Seller provided good value in the pricing of these books -- as well as offering a significant discount for ordering multiple items. Who could resist? I ended up not only with the book I was looking for, but also two others I never knew I'd always wanted! :-) The package arrived quickly, and safely since it was well-packed. Everything is as depicted, of course. I'm definitely happy with the results - thank you!
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