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Product Identifiers
PublisherSAMS
ISBN-100672317567
ISBN-139780672317569
eBay Product ID (ePID)1616801
Product Key Features
Number of Pages528 Pages
LanguageEnglish
Publication NameThinkPad : a Different Shade of Blue
SubjectGeneral, Computer Engineering
Publication Year1999
TypeTextbook
Subject AreaComputers
AuthorJ. Gerry Purdy
FormatTrade Paperback
Dimensions
Item Height1.2 in
Item Weight31.6 Oz
Item Length9.5 in
Item Width6.4 in
Additional Product Features
LCCN99-063812
Dewey Edition21
IllustratedYes
Dewey Decimal338.7/61/004/0973
SynopsisThinkPad: A Different Shade of Blue tells the exciting inside story behind the creation of one of the most successful brand names in computing. Through interviews with the ThinkPad Team and IBM executives, and access to internal documents and memoranda, the book provides a rare inside view into the workings of an IBM brand team. Here is the inside scoop on the cultural and personality differences that almost killed one of the most significant development efforts in IBM history. More importantly, it offers valuable lessons on what it takes to build a world-class, enduring brand or product.
LC Classification NumberQA76.8.I25993D45
Bewertungen und Rezensionen
Relevanteste Rezensionen
- 19. Feb. 2024
Good book
Good book about IBM, might be boring for people that have little technical and historical knowledge but I absolutely love itBestätigter Kauf: JaArtikelzustand: Gebraucht
