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One Buck at a Time : An Insider's Account of How Dollar Tree Remade American...
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Standort: Richmond, Texas, USA
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eBay-Artikelnr.:166756218711
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780895876812
Über dieses Produkt
Product Identifiers
Publisher
Carolina Wren Press
ISBN-10
0895876817
ISBN-13
9780895876812
eBay Product ID (ePID)
228841088
Product Key Features
Book Title
One Buck at a Time : an Insider's Account of How Dollar Tree Remade American Retail
Number of Pages
224 Pages
Language
English
Publication Year
2017
Topic
Industries / Retailing
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2016-032344
Synopsis
Autobiography of founder of Dollar Tree that offers an informal history of budget retail and a how-to on how to do it successfully., For over thirty years, Dollar Tree has succeeded at something the retail industry thought impossible: selling goods of surprising quality for no more than a dollar apiece, and in the process earning profits that defy common sense.In One Buck at a Time, company cofounder Macon Brock leads readers through the twisty path that saw Dollar Tree mushroom from a humble five-and-dime in Norfolk, Virginia, into one of the fastest-growing businesses in America--one that today operates more than 14,000 stores, provides jobs for 165,000 people, and is climbing the Fortune 500.During every step of its growth, Dollar Tree has had to re-prove its concept to people who can't believe its success. Not long after entering the marketplace, the company faced a crisis of conscience. In view of inflation and pressure from suppliers, how long could it stick to its one-dollar price point? Would it have to abandon its founding principle and become just another Walmart competitor?Brock devised an experiment--he acquired a mixed bag of items Dollar Tree could sell for one dollar, for two dollars, for three and five, dumped them on a desk, and asked company officials to separate them into price piles.They couldn't do it. Even Brock was surprised.One Buck at a Time is an informal history of budget retail and a how-to on doing it right. Brock credits everyone from executives to store managers and associates for their devotion to a corporate culture of value and service. And yes, he paints an entertaining picture of how Dollar Tree fulfills its mission--how it scours the globe to maintain the all-important price point while fashioning a product mix that never fails to surprise and delight.
LC Classification Number
HF5465.U64D6537 2016
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