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Product Identifiers
PublisherHarvard Business Review Press
ISBN-100875848192
ISBN-139780875848198
eBay Product ID (ePID)900771
Product Key Features
Book TitleExperience Economy : Work Is Theater and Every Business a Stage
Number of Pages272 Pages
LanguageEnglish
Publication Year1999
TopicIndustries / General, Customer Relations, Development / Business Development, Production & Operations Management
GenreBusiness & Economics
AuthorB. Joseph Pine II, James H. Gilmore, B. Joseph Pine
FormatHardcover
Dimensions
Item Height1 in
Item Weight20 oz
Item Length9.5 in
Item Width6.5 in
Additional Product Features
Intended AudienceTrade
LCCN98-033202
TitleLeadingThe
SynopsisFuture economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations., Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce.From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations., This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
LC Classification NumberHF5415.15.P56 1999
