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Corporate Entrepreneurship: Wie man einen blühenden Unternehmergeist schafft...-
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eBay-Artikelnr.:156968516409
Artikelmerkmale
- Artikelzustand
- Release Year
- 2011
- ISBN
- 9780071763165
Über dieses Produkt
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071763163
ISBN-13
9780071763165
eBay Product ID (ePID)
104411983
Product Key Features
Book Title
Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company
Number of Pages
288 Pages
Language
English
Topic
Training, Organizational Behavior, Personal Success, Corporate Finance / Venture Capital, Entrepreneurship
Publication Year
2011
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
22.4 Oz
Item Length
9.3 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2011-016483
Dewey Edition
22
Dewey Decimal
658.4/21
Table Of Content
Chapter 1: Entrepreneurship versus Intrapreneurship (Corporate Entrepreneurship) Chapter 2: Behavioral Aspects of Corporate Entrepreneurship Chapter 3: Formatting and Managing the Corporate Entrepreneurship Process Chapter 4: Locating the Venture in the Organization Chapter 5: Identifying, Evaluating, and Selecting Opportunity Chapter 6: Developing the Business Plan Chapter 7: Selecting, Evaluating, and Compensating Venture Management Chapter 8: Organizing the Venture Chapter 9: Funding the Venture: The Internal Venture Capital Unit Chapter 10: Controlling the Venture Chapter 11: The Internal Politics of Venturing Chapter 12: Lessons for the Future: Working up Corporate Entrepreneurship in Your Organization
Synopsis
A practical approach to one of the hottest trends in business today "creating entrepreneurial ventures within large companies to combat increased competition online and abroad, Beat the competition with INTERNAL INNOVATION If 3M's corporate leadership hadn't given researcher Art Fry a creative outlet, the world would never have seen the Post-it Note . . . Corporate entrepreneurs, intrapreneurs, mavericks. No matter what name they go by, these innovators are the pioneering forces within an organization who spark new enterprises, products, services, and processes to combat increased global competition. Corporate Entrepreneurship shows you how to develop and grow your organization by designing the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Bestselling author and world-renowned entrepreneur Robert Hisrich teams up with global management expert Claudine Kearney to provide action plans, techniques, and insights for establishing an organizational culture that allows intrapreneurs to develop the entrepreneurial ventures that will secure value and generate new growth in your company. Every day, globalization and technological advancements continue to put more of your competitors within reach of your customers. In order for your company to stay attractive and thrive, you need the proven tools and tactics in this book to: Identify, evaluate, and fund venture opportunities Recognize bright corporate entrepreneurs and create their compensation plans Create business plans that avoid failure, optimize success, and develop and sustain corporate venturing Manage the internal politics of venturing Effectively implement corporate venturing into your organization Hisrich uses illustrative examples from his experience consulting for such global companies as 3M, Alcoa, Westinghouse, Citi, and many others. Through informative, well-researched case studies, he demonstrates how his concepts help companies prosper over the long run, gain market share, and stay on the cutting edge of their potential. If your employees aren't innovating, your company is losing its competitive edge. Use Corporate Entrepreneurship to give your mavericks what they need to keep your company on top--all over the world., Beat the competition with INTERNAL INNOVATION If 3M s corporate leadership hadn t given researcher Art Fry a creative outlet, the world would never have seen the Post-it Note . . . Corporate entrepreneurs, intrapreneurs, mavericks. No matter what name they go by, these innovators are the pioneering forces within an organization who spark new enterprises, products, services, and processes to combat increased global competition. Corporate Entrepreneurship shows you how to develop and grow your organization by designing the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Bestselling author and world-renowned entrepreneur Robert Hisrich teams up with global management expert Claudine Kearney to provide action plans, techniques, and insights for establishing an organizational culture that allows intrapreneurs to develop the entrepreneurial ventures that will secure value and generate new growth in your company. Every day, globalization and technological advancements continue to put more of your competitors within reach of your customers. In order for your company to stay attractive and thrive, you need the proven tools and tactics in this book to: Identify, evaluate, and fund venture opportunities Recognize bright corporate entrepreneurs and create their compensation plans Create business plans that avoid failure, optimize success, and develop and sustain corporate venturing Manage the internal politics of venturing Effectively implement corporate venturing into your organization Hisrich uses illustrative examples from his experience consulting for such global companies as 3M, Alcoa, Westinghouse, Citi, and many others. Through informative, well-researched case studies, he demonstrates how his concepts help companies prosper over the long run, gain market share, and stay on the cutting edge of their potential. If your employees aren t innovating, your company is losing its competitive edge. Use Corporate Entrepreneurship to give your mavericks what they need to keep your company on top all over the world. "
LC Classification Number
HB615.H5753 2012
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