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A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strate
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Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9781398600874
- Book Title
- A Practitioner's Guide to Account-Based Marketing
- ISBN
- 9781398600874
Über dieses Produkt
Product Information
As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts. A Practitioner's Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career. This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing.
Product Identifiers
Publisher
Kogan Page Ltd
ISBN-13
9781398600874
eBay Product ID (ePID)
22049032249
Product Key Features
Publication Name
A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
Subject
Marketing, Business
Publication Year
2021
Type
Textbook
Format
Paperback
Language
English
Number of Pages
312 Pages
Dimensions
Item Height
235 mm
Item Weight
460 g
Item Width
155 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Artikelbeschreibung des Verkäufers
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USt-IdNr.: AU 82107909133, GB 293967539
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thenilestore
99,1% positive Bewertungen•3,4 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.467.089)
- e***e (701)- Bewertung vom Käufer.Letzter MonatBestätigter KaufCondition: The book is in excellent condition and just as described. Both the cover and pages have neither marks nor creases - each page is in perfect condition. Postage: The book arrived much quicker than anticipated. Packing: The book was solidly packed in a large cardboard-type envelope and securely sealed. Communication: I was sent several updates in regard to the postage, which was great. Overall: I highly recommend this seller and would definitely purchase from them again.
- 3***e (227)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem arrived as described, in perfect condition and in about a week. Well packaged in a large envelope and I thought it was well priced ... until I saw it elsewhere for half as much. Never mind, for a relatively low-priced item, I'm not too sore about paying more for this highly regarded tome. Good seller. Can recommended.
- c***c (462)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.Possibility (Wonder & Imagination) 500 Piece Jigsaw Puzzle by Paperblanks Hardco (Nr. 146371979206)