MOMENTAN AUSVERKAUFT
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Product Identifiers
PublisherIndiana University Press
ISBN-100253341523
ISBN-139780253341525
eBay Product ID (ePID)2210560
Product Key Features
Book TitleTravel by Train : the American Railroad Poster, 1870-1950
Number of Pages156 Pages
LanguageEnglish
Publication Year2002
TopicPosters, Railroads / General, Railroads / Pictorial
IllustratorYes
GenreTransportation, Antiques & Collectibles
AuthorJohn E. Gruber, Michael E. Zega
FormatHardcover
Dimensions
Item Height0.8 in
Item Weight48.6 Oz
Item Length12 in
Item Width9 in
Additional Product Features
Intended AudienceTrade
LCCN2002-002516
Dewey Edition21
Dewey Decimal741.6/74/0973
Table Of ContentContents Preface Acknowledgments Introduction Chapter 1: Before 1900 Early Poster Antecedents The Rise of Competition The Lure of Place "Reason Why" Advertising The Lithographed Display Poster Oscar Binner's Gigantic Images Chapter 2: 1900-1909 Advertising Revolution Urban Display Windows Design in the New Century Car Cards Chapter 3: The Teens Emerging Corporate Imagery The Power of Symbol: Louis Treviso's Santa Fe Posters Chapter 4: The 1920s "Sell Them Scenery, Not Plush Chairs." Santa Fe and Sam Hyde Harris Southern Pacific and Maurice Logan Back East: The New Haven Begins New York Central's Art Posters Hernando G. Villa and the Santa Fe Chief The Canadian Pacific and Others Chapter 5: The 1930s Depression-Era Innovation Leslie Ragan Snow Trains The Streamliner Image The Southern Pacific Studio Sascha Maurer: The Appeal of the Machine Ragan's Streamliners Postscript Bibliography Photo Credits Index
SynopsisBetween 1870 and 1950, America's railroads produced a body of poster work significant both for the artists involved and for the range of images created. The railroads used this visual medium from their founding, first in the form of broadsides, dominated by text and intended to convey practical information, and then, during the 1890s, as vivid lithographed display posters. For the next 50 years, American railroads commissioned posters designed to spur the popular imagination and thereby encourage travel. Images of compelling intensity included Maurice Logan's icons of the 1920s overland limiteds passing in the West; Adolph Treidler's wonder cities; Santa Fe's Native Americans; and Leslie Ragan's and Sascha Maurer's machine-age steamliners. Although a great deal has been written about European railway and travel posters, their American counterparts remained in the shadows. Travel by Train focuses on the artists, railroad men, and advertising agencies that created and produced the work. It presents the posters in the context of the historical trends and competitive strategies that shaped the development of the railroad industry. The book also follows the development of the advertising business and graphic design in the U.S. and Europe. It features approximately 160 poster images (many in color), personal photographs, and sketches, many of them never before published.
LC Classification NumberNC1849.R34Z44 2002
