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Product Identifiers
PublisherCQ Press
ISBN-101506308104
ISBN-139781506308104
eBay Product ID (ePID)234500741
Product Key Features
Number of Pages568 Pages
LanguageEnglish
Publication NameBasics of Media Writing : a Strategic Approach
SubjectCommunication Studies, Media Studies
Publication Year2017
FeaturesRevised
TypeTextbook
Subject AreaLanguage Arts & Disciplines, Social Science
AuthorScott A. Kuehn, James Andrew Lingwall
FormatTrade Paperback
Dimensions
Item Height1.2 in
Item Weight30.1 Oz
Item Length9.2 in
Item Width7.5 in
Additional Product Features
Edition Number3
Intended AudienceCollege Audience
LCCN2016-023278
ReviewsI really love the layout and design of the text... I have found a lot of the content is what I currently use in Writing for Media, but have to seek out and find on my own... I think the opening chapter sets the tone. I found it to be warm, positive and encouraging. I love the approach of this textbook and would find it a valuable resource not only for the students, but for me as an instructor., "I really love the layout and design of the text... I have found a lot of the content is what I currently use in Writing for Media, but have to seek out and find on my own... I think the opening chapter sets the tone. I found it to be warm, positive and encouraging. I love the approach of this textbook and would find it a valuable resource not only for the students, but for me as an instructor." -- William Adams
Dewey Edition23
TitleLeadingThe
IllustratedYes
Dewey Decimal808.066302
Edition DescriptionRevised edition
SynopsisThe Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format., This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising and other forms of strategic communication. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation and the message before starting a new persuasive piece, and the FAJA four-point model asks students a series questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task for any format., With two comprehensive writing models, Scott A Kuehn and Andrew Lingwall help readers to develop the essential writing skills and professional habits needed to succeed in 21st-century media careers.
LC Classification NumberP96.A86K84 2018
