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Product Information
This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.Product Identifiers
PublisherSpringer Verlag, Singapore
ISBN-139789811341472
eBay Product ID (ePID)26046484437
Product Key Features
Number of Pages277 Pages
Publication NameManaging Asian Destinations
LanguageEnglish
SubjectBusiness
Publication Year2018
TypeTextbook
AuthorYing Wang, Catheryn Khoo-Lattimore, Anna Kwek, Aishath Shakeela
FormatPaperback
Dimensions
Item Height235 mm
Item Weight450 g
Item Width155 mm
Additional Product Features
EditorCatheryn Khoo-Lattimore, Ying Wang, Aishath Shakeela, Anna Kwek
Country/Region of ManufactureSingapore
Series TitlePerspectives on Asian Tourism
