Definitive Guide to Strategic Content Marketing : Perspectives, Issues, Challenges and Solutions by Lazar Dzamic and Justin Kirby (2018, Trade Paperback)

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Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters. Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it is mere hype: a new name for what marketers have always done.

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Product Identifiers

PublisherKogan Page, The Limited
ISBN-100749482222
ISBN-139780749482220
eBay Product ID (ePID)22046557820

Product Key Features

Number of Pages288 Pages
Publication NameDefinitive Guide to Strategic Content Marketing : Perspectives, Issues, Challenges and Solutions
LanguageEnglish
SubjectMarketing / General, E-Commerce / Internet Marketing, Business Writing
Publication Year2018
TypeTextbook
Subject AreaBusiness & Economics
AuthorLazar Dzamic, Justin Kirby
FormatTrade Paperback

Dimensions

Item Height0.1 in
Item Weight15.3 oz.
Item Length0.9 in
Item Width0.6 in

Additional Product Features

Intended AudienceCollege Audience

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