Gesundheitsmarketing: Strategien zur Wertschöpfung in der Patientenerfahrung-
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Standort: Spokane, Washington, USA
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Artikelmerkmale
- Artikelzustand
- ISBN
- 9781516514267
Über dieses Produkt
Product Identifiers
Publisher
Cognella, Inc.
ISBN-10
1516514262
ISBN-13
9781516514267
eBay Product ID (ePID)
240407235
Product Key Features
Number of Pages
270 Pages
Publication Name
Healthcare Marketing : Strategies for Creating Value in the Patient Experience
Language
English
Publication Year
2018
Subject
General
Type
Textbook
Subject Area
Health & Fitness
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
11.7 Oz
Item Length
10 in
Item Width
8 in
Additional Product Features
Intended Audience
Scholarly & Professional
Synopsis
Provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare., Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry. The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing. Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely. Kerri M. Camp is an associate professor of marketing at The University of Texas at Tyler. She holds a Ph.D. from Texas Tech University and has over seven years of industry experience in healthcare administration and marketing consulting for healthcare organizations. She has served on multiple healthcare organization boards and advisory committees and has been an invited columnist for The Daily Sentinel , a media consultant for local CBS and NBC news, and a guest speaker for numerous state and local organizations. Barbara Ross Wooldridge is a professor of marketing at The University of Texas at Tyler. She holds a Ph.D. from Louisiana State University and has both an academic and professional background in marketing. She has spent the last five years immersed in researching the healthcare field and has taught in UT Tyler's Online Healthcare M.B.A. since its inception. She has taught basic healthcare marketing and special topics in healthcare. She serves as an expert witness in medical/marketing cases., Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry. The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing. Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely.
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goodreadings
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- s***s (254)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent transaction. Great comms, excellent pricing; item's condition was better than advertised (used CD). CD was well packaged (very important for a fragile jewel case), and shipped in timely manner. Seller made this sale a positive experience. 5 Stars all the way!
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goodreadings
99,3% positive Bewertungen•142.323 Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (38.891)
- s***s (254)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent transaction. Great comms, excellent pricing; item's condition was better than advertised (used CD). CD was well packaged (very important for a fragile jewel case), and shipped in timely manner. Seller made this sale a positive experience. 5 Stars all the way!
- b***l (3969)- Bewertung vom Käufer.Letztes JahrBestätigter KaufThis was a 200 star transition with this seller. Perfect transaction. Great asset to Ebay, A++. All praise, no surprises, accurately described, quick delivery, fair shipping cost, well packaged, no damage, good communications. I'm always looking for a unique currency for my collection and I found one with this purchase. No issues what-so-ever and the seller was easy to work with. Sincerely appreciate the purchase, and thank you valued seller. LittleMaryStuff, Wood-n-Stuff.com & BlendItOnLLCEvery Which Way But Loose (Nr. 156391885302)
- l***h (1068)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat seller, good communication, book was in like new condition better than described, carefully packaged and fast shipping with tracking.