This Is Service Design Doing : Applying Service Design Thinking in the Real World by Markus Edgar Hormess, Marc Stickdorn, Jakob Schneider and Adam Lawrence (2018, Trade Paperback)
Über dieses Produkt
Product Identifiers
PublisherO'reilly Media, Incorporated
ISBN-101491927186
ISBN-139781491927182
eBay Product ID (ePID)218873914
Product Key Features
Number of Pages500 Pages
LanguageEnglish
Publication NameThis Is Service Design Doing : Applying Service Design Thinking in the Real World
Publication Year2018
SubjectBusiness Communication / General, Web / Web Services & APIs, Consumer Behavior, Decision-Making & Problem Solving
TypeTextbook
AuthorMarkus Edgar Hormess, Marc Stickdorn, Jakob Schneider, Adam Lawrence
Subject AreaComputers, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight30.2 Oz
Item Length9.2 in
Item Width7.4 in
Additional Product Features
Intended AudienceScholarly & Professional
IllustratedYes
SynopsisHow can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.