MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherUniversity of Texas Press
ISBN-100292791461
ISBN-139780292791466
eBay Product ID (ePID)1940706
Product Key Features
Number of Pages270 Pages
Publication NameVeni, Vidi, Video : the Hollywood Empire and the VCR
LanguageEnglish
Publication Year2002
SubjectFilm / General
TypeTextbook
Subject AreaPerforming Arts
AuthorFrederick Wasser
SeriesTexas Film and Media Studies Ser.
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight16 Oz
Item Length9 in
Item Width5.9 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2001-027585
Reviews"This book represents a real addition to our shared knowledge of video, film, and media history, and I have no doubt that it will receive much acclaim. There is no [other] comprehensive history of the video industry, and Wasser's book offers just this in a clear and very useful manner." Justin Wyatt, author ofHigh Concept: Movies and Marketing in Hollywood
Dewey Edition21
IllustratedYes
Dewey Decimal384.55/8
Table Of ContentAcknowledgments Introduction: Signs of the Time The American Film Industry before Video The American Film Industry and Video The Political Economy of Distribution Video and the Audience Structure of the Study Chapter 1: Film Distribution and Home Viewing before the VCR A Brief Review of the Early Days of the Movie Industry From Universal Audiences to Feature-Length Films Movies at Home Tiered Releasing Broadcasting: The Other Entertainment Medium Postwar Film Exhibition Distributing Films to Smaller Audiences Television Advertising and Jaws : Marketing the Shark Wide and Deep Chapter 2: The Development of Video Recording Broadcast Networks and Recording Technology Television and Recording Home Video 1: Playback-only Systems Home Video 2: Japanese Recorder System Development Chapter 3: Home Video: The Early Years Choice, "Harried" Leisure, and New Technologies The Emergence of Cable The Universal Lawsuit VCR and Subversion X-rated Cassettes The Majors Start Video Distribution Videotape Pricing Renting Chapter 4: The Years of Independence: 1981-1986 Independence on the Cusp of Video New Companies Get into Video Business Hollywood Tries to Control Rentals Video, Theater, and Cable Pre-Selling/Pre-Buying Video and New Genres Vestron's Video Publishing Conclusion Chapter 5: Video Becomes Big Business The Development of Two-Tiered Pricing The New Movie Theater Microeconomics 1: Overview Microeconomics 2: Rental Video and Other Commodities Retailing Consolidation Breadth versus Depth Video Advertising Video and Revenue Streams Production Increase More Money, Same Product Chapter 6: Consolidation and Shakeouts High Concept Disney Comes Back On-line The Majors Hold the Line on Production Expansion Vestron Responds The Fate of Pre-Selling and the Mini-Majors LIVE, Miramax, and New Line Conclusion Chapter 7: The Lessons of the Video Revolution Media Industries after the VCR Home Video and Changes in the Form of Film Images of Audience Time A Philosophic View of Film and Audience Whither the Mass Audience? Notes Bibliography Index
SynopsisA funny thing happened on the way to the movies. Instead of heading downtown to a first-run movie palace, or even to a suburban multiplex with the latest high-tech projection capabilities, many people's first stop is now the neighborhood video store. Indeed, video rentals and sales today generate more income than either theatrical releases or television reruns of movies. This pathfinding book chronicles the rise of home video as a mass medium and the sweeping changes it has caused throughout the film industry since the mid-1970s. Frederick Wasser discusses Hollywood's initial hostility to home video, which studio heads feared would lead to piracy and declining revenues, and shows how, paradoxically, video revitalized the film industry with huge infusions of cash that financed blockbuster movies and massive marketing campaigns to promote them. He also tracks the fallout from the video revolution in everything from changes in film production values to accommodate the small screen to the rise of media conglomerates and the loss of the diversity once provided by smaller studios and independent distributors.
LC Classification NumberPN1992.935W37 2001
