MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherPearson Education
ISBN-100205874371
ISBN-139780205874378
eBay Product ID (ePID)177785818
Product Key Features
Number of Pages336 Pages
Publication NameReaching Audiences
LanguageEnglish
SubjectMedia Studies, Journalism
Publication Year2014
TypeTextbook
AuthorKatherine Mcadams, Jan Yopp
Subject AreaLanguage Arts & Disciplines, Social Science
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight17.6 Oz
Item Length8.8 in
Item Width5.9 in
Additional Product Features
Edition Number6
Intended AudienceCollege Audience
Dewey Edition23
Dewey Decimal808.066302
Table Of ContentIn this Section: Brief Table of Contents Full Table of Contents 1) Brief Table of Contents Part One: The Components of Good Writing Chapter 1: Understanding Today''s Audiences Chapter 2: Tools for Writers: Spelling, Grammar, and Math Chapter 3: Editing for Audiences Chapter 4: Guidelines for Good Writing Part Two: Constructing the Message Chapter 5: Getting to the Point Chapter 6: Beyond the Lead: Writing the Message Chapter 7: Specific Story Formats Chapter 8: Writing for Digital Delivery Part Three: Gathering Information Chapter 9: Research and Observation Chapter 10: Interviewing, Quotes, and Attribution Chapter 11: Recognizing Bias and Stereotypes Chapter 12: Legal and Ethical Issues Part Four: Other Media Chapter 13: Broadcast Media Chapter 14: Strategic Communication 2) Full Table of Contents Part One: The Components of Good Writing Chapter 1: Understanding Today''s Audiences Reaching Audiences Knowing Audiences The Writing Process Explained On Your Own Exercises References Chapter 2: Tools for Writers: Spelling, Grammar, and Math Spelling in the Computer Age Grammar to the Rescue Grammar Problems Up Close Math for Writers References Chapter 3: Editing for Audiences Watching Style Editing Responsibilities Editing for Online and Other Platforms Putting the Editing Rules into Practice Exercises References Chapter 4: Guidelines for Good Writing Watchwords of Writing Keys to Good Writing Words Sentences Paragraphs-Short Paragraphs The Way to Clearer Writing Enough Guidelines! Exercises References Part Two: Constructing the Message Chapter 5: Getting to the Point What''s the Point? In the Beginning Comes the Lead News Elements News Values General Rules for Leads Summary Leads Other Lead Formats Writing Leads for Digital Media Choosing a Lead Type and Elements Exercises Chapter 6: Beyond the Lead: Writing the Message The Inverted Pyramid Organizing a Story News Peg and Nut Graph Other Organizational Styles Unifying Writing Moving Forward Exercises References Chapter 7: Specific Story Formats News versus Feature Putting It Together Obituaries Speech Stories Exercises References Chapter 8: Writing for Digital Delivery The World Goes Online Online News and Information Blogging Social Media What''s Next with Online Content Exercises References Part Three: Gathering Information Chapter 9: Research and Observation Getting Started Government Sources Online Research Observation Exercises References Chapter 10: Interviewing, Quotes, and Attribution Interviewing as a Challenge Research before Interviewing Getting the Interview Writing the Questions Conducting an Interview Selecting and Using Quotes More on Attribution Exercises References Chapter 11: Recognizing Bias and Stereotypes The Bias Habit Considering Specific Groups Overcoming Bias in Writing Exercises References Chapter 12: Legal and Ethical Issues Libel Privacy Copyright and Plagiarism Keeping Up with Digital Ethics in Gathering Information Exercises References Part Four: Other Media Chapter 13: Broadcast Media The Medium Changes the Style Print versus Broadcast Copy Leads and Structure Writing Guidelines Broadcast Formats Effects of Technology Exercises References Chapter 14: Strategic Communication The Importance of Good Writing Public Relations in Practice How Media Reach Publics Advertising''s Role in Strategic Communication Advertising and Today''s Audiences Strategic Communication in a digital environment Exercises References
SynopsisA brief yet thorough guide to correct, clear writing for the media This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today's ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your etext, including Coursesmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand the basics of good writing Edit and evaluate their own writing Gather information through research and interviewing Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0133829944 / ValuePack ISBN-13: 9780133829945, A brief yet thorough guide to correct, clear writing for the media The sixth edition of Reaching Audiences stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today's ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication. This text is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand the basics of good writing Edit and evaluate their own writing Gather information through research and interviewing
LC Classification NumberP96.A86M38 2014
