Integrated Advertising, Promotion, and Marketing Communications
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- ISBN
- 9780134485164
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134485165
ISBN-13
9780134485164
eBay Product ID (ePID)
10038210075
Product Key Features
Number of Pages
512 Pages
Language
English
Publication Name
Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition
Subject
Marketing / General, Advertising & Promotion
Publication Year
2017
Type
Textbook
Subject Area
Business & Economics
Format
Ringbound
Dimensions
Item Height
0.8 in
Item Weight
30.4 Oz
Item Length
10.9 in
Item Width
8.4 in
Additional Product Features
Edition Number
8
Intended Audience
College Audience
Synopsis
NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab(TM) and Mastering(TM) platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms. For courses in Advertising. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for: 0134622022 / 9780134622026 Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 0134450639 / 9780134450636 MyLab Marketing with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications 0134485165 / 9780134485164 Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition, NOTE : This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab(tm) and Mastering(tm) platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms. For courses in Advertising. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers. Also available with MyLab Marketing MyLab(tm) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for: 0134622022 / 9780134622026 Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 0134450639 / 9780134450636 MyLab Marketing with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications 0134485165 / 9780134485164 Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition
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Don't Feed The Pig
100% positive Bewertungen•673 Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (163)
- 1***1 (101)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufPrompt shipment. Item as advertised. Pleased with transaction. Recommended seller. A++2 Pairs Men's Plaid Shorts Cargo Flat Front Size 36 (Nr. 155745721935)
- a***a (363)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWow! These are fantastic!! Far exceeded my expectations! These look new as well.!!Shipping tome was great as wat the packaging! What an excellent seller ! One to keep.Women's Talbots Signature Olive Khaki Cargo Pockets Zipper Jogger Pants Size 2 (Nr. 155810826973)
- i***i (10698)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat item! Arrived very fast - packed well. Great transaction. Great Seller! A+++++NIB Homedics Shiatsu + Vibration Body WITH HEAT Massager Relaxation Soothing (Nr. 156519773761)