Bild 1 von 7
Galerie
Bild 1 von 7
Angriffspolitik: Strategie und Verteidigung Hardcover HC Buch Michael William Pfau-
US $21,24
Ca.EUR 18,15
Bisher US $24,99 (- 15%)
Artikelzustand:
“Used book in very good condition or better. No ripped or missing pages. Minor shelfware on the ”... Mehr erfahrenÜber den Artikelzustand
Sehr gut
Buch, das nicht neu aussieht und gelesen wurde, sich aber in einem hervorragenden Zustand befindet. Der Einband weist keine offensichtlichen Beschädigungen auf. Bei gebundenen Büchern ist der Schutzumschlag vorhanden (sofern zutreffend). Alle Seiten sind vollständig vorhanden, es gibt keine zerknitterten oder eingerissenen Seiten und im Text oder im Randbereich wurden keine Unterstreichungen, Markierungen oder Notizen vorgenommen. Der Inneneinband kann minimale Gebrauchsspuren aufweisen. Minimale Gebrauchsspuren. Genauere Einzelheiten sowie eine Beschreibung eventueller Mängel entnehmen Sie bitte dem Angebot des Verkäufers.
Sonderaktion endet in: 2 T 1 Std
- Sofort-KaufenAngriffspolitik: Strategie und Verteidigung Hardcover HC Buch Michael William Pfau
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Versand:
US $5,22 (ca. EUR 4,46) USPS Media MailTM.
Standort: West Sacramento, California, USA
Lieferung:
Lieferung zwischen Mi, 20. Aug und Sa, 23. Aug nach 94104 bei heutigem Zahlungseingang
Rücknahme:
30 Tage Rückgabe. Käufer zahlt Rückversand. Wenn Sie ein eBay-Versandetikett verwenden, werden die Kosten dafür von Ihrer Rückerstattung abgezogen.
Zahlungen:
Sicher einkaufen
- Gratis Rückversand im Inland
- Punkte für jeden Kauf und Verkauf
- Exklusive Plus-Deals
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:154786707210
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- ISBN
- 9780275933753
Über dieses Produkt
Product Identifiers
Publisher
ABC-Clio, LLC
ISBN-10
027593375X
ISBN-13
9780275933753
eBay Product ID (ePID)
18038273869
Product Key Features
Number of Pages
216 Pages
Language
English
Publication Name
Attack Politics : Strategy and Defense
Publication Year
1990
Subject
Political Process / Media & Internet, General, American Government / National
Type
Textbook
Subject Area
Political Science
Series
Praeger Series in Political Communication Ser.
Format
Hardcover
Dimensions
Item Weight
19.2 Oz
Item Length
9.4 in
Item Width
6.3 in
Additional Product Features
Intended Audience
College Audience
LCCN
89-029766
Reviews
"This study joins a growing number that examine the nature and impact of negative political campaigning. Whereas the emphases of those studies is largely on the content of negative political advertising, its effects upon voting decisions, and strategies for responding to it, the research reported here focuses on making voters resistant to negative attacks. Pfau and Kenski offer an alternative to inadequate defenses, one based on work by social psychologist William J. McGuire pertaining to inoculation messages as means to promote resistance to attitude change. The book under review reports findings from two field experiments conducted in Sioux Falls, South Dakota, assessing the effectiveness of inoculation messages in the 1986 US Senate campaign between Republican James Abnor and Democrat Tom Dashle, and in the 1988 presidential contest between Republican George Bush and Democrat Michael Dukakis. The authors conclude that inoculation triggers voters' internal processes 'to spread a blanket of protection' against any potential attack and reduces the likely influence of political attacks on voting intentions. In addition to the report of research readers will find useful the authors' reference list and review of past and current studies on negative advertising." Choice, "This book is well conceived, interesting, and provocative. It provides extremely useful insights into the notion of attack politics. Equally important, it effectively combines a practical guide to the politician with a treatise for researchers and academicians." The Annals of the American Academy of Political and Social Science
Dewey Edition
20
Number of Volumes
1 vol.
Illustrated
Yes
Dewey Decimal
659.1/932
Table Of Content
Series Foreword by Robert E. Denton, Jr. Preface Attack Messages in American Politics: An Overview The Rapid Growth of Attack Politics: The Reagan Era Attack Politics and the Election of 1988 Inadequacy of Present Defenses against Attack Messages The Nature of Inoculation Application of Inoculation to Political Campaigns The Viability of the Inoculation Message Strategy Inoculation and Political Party Disposition Inoculation and Individual Differences Conclusion Author Index Subject Index
Synopsis
In a timely contribution to the political communication and U.S. politics literature, Pfau and Kenski trace the nature and growth of political attack messages through the 1988 election. As the authors note at the outset, political attack messages have grown more and more popular in contemporary political advertising, in large part because research indicates that attack messages are extremely effective in influencing voters. The authors examine the various attack strategies, both generally and as applied in specific campaigns, and then focus on responses to political attacks. Particular attention is given to the resistance strategy of inoculation which, the authors argue, is one of the few viable strategic defenses available to candidates who find themselves under attack. In addition to reviewing early laboratory research on inoculation, the authors present the results of two large experimental field studies--one involving a Senate campaign in 1986, the other the 1988 presidential campaign--which represent the first tests of inoculation in a political campaign context. Following an overview of the historical role played by attack messages in American politics, the authors examine the rapid growth of attack politics during the Reagan era, culminating in the 1988 election. They demonstrate the inadequacies of existing and proposed options for limiting the use of attack messages in political campaigns, arguing that the judiciary's support for unfettered political expression combined with the perception among campaign professionals that attack strategies are an important and effective option mitigate against any decrease in their use. The authors also point out the inadequacies inherent in present defenses against attack messages--the preemptive attack, the refutation strategy, and the counterattack strategy. Turning to a consideration of the inoculation message strategy, Pfau and Kenski present an extended discussion of the results of the 1986 and 1988 field studies. The findings indicate that inoculation messages deflect the persuasiveness of subsequent attack messages that might be launched by an opponent during a campaign, thereby reducing the likelihood that political attacks will influence either receiver attitudes about candidates or actual receiver votes. Both political scientists and political campaign professionals will find Attack Politics enlightening and provocative reading.
LC Classification Number
JF2112
Artikelbeschreibung des Verkäufers
Info zu diesem Verkäufer
100 Heroes
100% positive Bewertungen•19.278 Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
Verkäuferbewertungen (10.919)
- h***t (908)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAwesome seller - highly recommended! Card was exactly as described, well packaged and quickly shipped. Thank you so much!!!
- y***c (5)- Bewertung vom Käufer.Letzter MonatBestätigter KaufLove it! Fast shipping, packed nicely, as described, great price!
- h***p (1334)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent eBayer. Fast shipping and super packaging. Items as described. A+A+A+2011 Hot Wheels Batman Dark Knight Batmobile Joker Bone Shaker Gotham PD Fusion (Nr. 155209023941)
Noch mehr entdecken:
- Bücher über Bücher William-Shakespeare-Sachbuch,
- William Faulkner Belletristik-Bücher,
- Michael-Ende-Belletristik-Bücher,
- Michael Crichton Belletristik-Bücher,
- Tennessee Williams Belletristik-Bücher,
- William-Stuart-Long-Belletristik - Bücher,
- Michael-Ende-Sachbuch Bücher,
- Michael-Ende-Fantasy-Belletristik - Bücher,
- Michael-Ende-Bilder-Belletristik - Bücher,
- Bücher über Literatur William Faulkner Belletristik
100 Heroes
100% positive Bewertungen•19.278 Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
Verkäuferbewertungen (10.919)
- h***t (908)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAwesome seller - highly recommended! Card was exactly as described, well packaged and quickly shipped. Thank you so much!!!
- y***c (5)- Bewertung vom Käufer.Letzter MonatBestätigter KaufLove it! Fast shipping, packed nicely, as described, great price!
- h***p (1334)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent eBayer. Fast shipping and super packaging. Items as described. A+A+A+2011 Hot Wheels Batman Dark Knight Batmobile Joker Bone Shaker Gotham PD Fusion (Nr. 155209023941)