Applebee's America: How Successful Political, Business...Leaders...by Douglass B

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Zuletzt aktualisiert am 21. Jul. 2024 18:26:22 MESZAlle Änderungen ansehenAlle Änderungen ansehen

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Hinweise des Verkäufers
“In Great Condition, Ships Quickly!”
Type
Academic History
Modified Item
No
Country
USA
Title
Applebee's America
Subjects
Business, Economics & Industry
Age Level
Adults
Special Attributes
1st Edition
Era
2000s
ISBN
9780743287180
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
0743287185
ISBN-13
9780743287180
eBay Product ID (ePID)
51256987

Product Key Features

Book Title
Applebee's America : How Successful Political, Business, and Religious Leaders Connect with the New American Community
Number of Pages
272 Pages
Language
English
Topic
Leadership, Political Process / General, General, Development / Business Development, American Government / General, United States / General, Organizational Development
Publication Year
2006
Illustrator
Yes
Genre
Political Science, Business & Economics, History
Author
Douglas B. Sosnik, Matthew J. Dowd, Ron Fournier
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
15.6 Oz
Item Length
9.5 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2006-047298
Dewey Edition
22
Reviews
""Applebee's America" provides what may be the most compelling and accurate description of this powerful new source of community, purpose, and authenticity. A must-read from cover to cover."-- Bob Buford, Founding Chairman, Leadership Network; Author, "Halftime" and "Finishing Well", "Applebee's Americacaptures the ever-evolving sense of community in America and offers incredibly valuable insights into the way leaders can connect with the American public."-- Howard Schultz, Chairman, Starbucks Coffee Company, "A lively introduction to the new world of marketing 'connections' and 'Gut Values' to an America in search of community and meaning, this book should win a wide audience."-- Robert Putnam, Author of "Bowling Alone", "Applebee's Americaprovides what may be the most compelling and accurate description of this powerful new source of community, purpose, and authenticity. A must-read from cover to cover."-- Bob Buford, Founding Chairman, Leadership Network; Author,HalftimeandFinishing Well, "For anyone interested in how Americans make connections and build community in the twenty-first century, this book is a must-read. Whether your interest is in the political world or the business world,Applebee's Americaexplains how community and shared values can determine how we vote, where we worship, and even where we dine. Whether you manage a restaurant or a political organization, there are certain consistencies that matter to people: community, communication, and authenticity. This book examines current trends and provides fresh thinking and new ideas and strategies for anyone interested in influencing large groups of people."-- Senator Hillary Rodham Clinton, ""Applebee's America" captures the ever-evolving sense of community in America and offers incredibly valuable insights into the way leaders can connect with the American public."-- Howard Schultz, Chairman, Starbucks Coffee Company, "A lively introduction to the new world of marketing 'connections' and 'Gut Values' to an America in search of community and meaning, this book should win a wide audience."-- Robert Putnam, Author ofBowling Alone, "For anyone interested in how Americans make connections and build community in the twenty-first century, this book is a must-read. Whether your interest is in the political world or the business world, "Applebee's America" explains how community and shared values can determine how we vote, where we worship, and even where we dine. Whether you manage a restaurant or a political organization, there are certain consistencies that matter to people: community, communication, and authenticity. This book examines current trends and provides fresh thinking and new ideas and strategies for anyone interested in influencing large groups of people."-- Senator Hillary Rodham Clinton, "In a lucid and engaging narrative, the authors offer an insightful account of modern America that should interest Americans of all political, religious, and social affiliations, and prove invaluable to those who presume to lead them."-- Senator John Mccain
Dewey Decimal
658.4/092
Table Of Content
Contents Authors' Note Introduction: Stormy Present Part I: Great Connectors 1. Politics: Values Trump the Economy 2. Business: Selling Community 3. Religion: A Cause Greater than Yourself Part II: Great Change 4. Anxious Americans 5. The 3 Cs: Connections, Community, and Civic Engagement 6. Navigators 7. Americans on the Move 8. Generation 9/11 Acknowledgments Appendix 1. What's Your Tribe? Appendix 2. Changes in Technology and American Lifestyle Notes Index
Synopsis
In this era of technology, terror, and massive social change, it takes a deft touch to connect with Americans. "Applebee's America" cracks the twenty-first-century code for political, business, and religious leaders struggling to keep pace with the times. A unique team of authors -- Douglas B. Sosnik, a strategist in the Clinton White House; Matthew J. Dowd, a strategist for President Bush's two campaigns; and award-winning political journalist Ron Fournier -- took their exclusive insiders' knowledge far outside Washington's beltway in search of keys to winning leadership. They discovered that successful leaders, even those from disparate fields, have more in common than not. Their book takes you inside the reelection campaigns of Bush and Clinton, behind the scenes of hyper-successful megachurches, and into the boardrooms of corporations such as Applebee's International, the world's largest casual dining restaurant chain. You'll also see America through the anxious eyes of ordinary people, buffeted by change and struggling to maintain control of their lives. Whether you're promoting a candidate, a product, or the Word of God, the rules are the same in Applebee's America. - People make choices about politics, consumer goods, and religion with their hearts, not their heads. - Successful leaders touch people at a gut level by projecting basic American values that seem lacking in modern institutions and missing from day-to-day life experiences. - The most important Gut Values today are community and authenticity. People are desperate to connect with one another and be part of a cause greater than themselves. They're tired of spin and sloganeering from political, business, and religious institutions that constantly fail them. - A person's lifestyle choices can be used to predict how he or she will vote, shop, and practice religion. The authors reveal exclusive new details about the best "LifeTargeting" strategies. - In this age of skepticism and media diversification, people are abandoning traditional opinion leaders for "Navigators." These otherwise average Americans help their family, friends, neighbors, and coworkers negotiate the swift currents of change in twenty-first-century America. - Winning leaders ignore conventional wisdom and its many myths, including these false assumptions: Voters only act in their self-interests; Republicans rule exurbia; and technology drives people apart. "Wrong, wrong, and wrong." - Once you squander a Gut Values Connection, you may never get it back. Bush learned that hard lesson within a year of winning reelection. "Applebee's America" offers numerous practical examples of how leaders -- whether from the worlds of politics, business, or religion -- earn the loyalty and support of people by understanding and sharing their values and goals., A top Democratic strategist, a top GOP strategist, and an award-winning political journalist show what political, business, and religious leaders can learn from each other as they adapt to a fast-changing American public.
LC Classification Number
HD57.7.S693 2006

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