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Internationales Marketing von Cateora, Philip R.; Graham, John; Gilly, Mary C.-
by Cateora, Philip R.; Graham, John;... | HC | LikeNew
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eBay-Artikelnr.:146828171163
Artikelmerkmale
- Artikelzustand
- Neuwertig
- Hinweise des Verkäufers
- Binding
- Hardcover
- Book Title
- International Marketing
- Weight
- 3 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780077842161
Über dieses Produkt
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0077842162
ISBN-13
9780077842161
eBay Product ID (ePID)
219872033
Product Key Features
Number of Pages
704 Pages
Language
English
Publication Name
International Marketing
Subject
Exports & Imports, International / Marketing, International / General
Publication Year
2015
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
52.9 Oz
Item Length
11.1 in
Item Width
8.8 in
Additional Product Features
Edition Number
17
Intended Audience
College Audience
LCCN
2015-036297
Dewey Edition
23
Grade From
College Freshman
Illustrated
Yes
Dewey Decimal
658.84
Grade To
College Freshman
Table Of Content
Part One: An Overview 1 The Scope and Challenge of International Marketing 2 The Dynamic Environment of International Trade Part Two: The Cultural Environment of Global Markets 3 History and Geography: The Foundations of Culture 4 Cultural Dynamics in Assessing Global Markets 5 Culture, Management Style, and Business Systems 6 The Political Environment: A Critical Concern 7 The International Legal Environment: Playing By the Rules Part Three: Assessing Global Market Opportunities 8 Developing a Global Vision through Marketing Research 9 Economic Development and the Americas 10 Europe, Africa, and the Middle East 11 The Asia Pacific Region Part Four: Developing Global Marketing Strategies 12 Global Marketing Management: Planning and Organization 13 Products and Services for Consumers 14 Products and Services for Businesses 15 International Marketing Channels 16 Integrated Marketing Communications and International Advertising 17 Personal Selling and Sales Management 18 Pricing for International Markets Part Five: Implementing Global Marketing Strategies 19 Inventive Negotiations with International Customers, Partners, and Regulators Part Six: Supplementary Material THE COUNTRY NOTEBOOK--A Guide for Developing a Marketing Plan
Synopsis
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click "Features" below for more.
LC Classification Number
HF1416.C375 2016
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Produktbewertungen & Rezensionen
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- Proceso de votación automática de eBay- Bewertung vom Käufer.Letzter MonatEl pedido se ha entregado con puntualidad y sin incidencias
- e***- (122)- Bewertung vom Käufer.Letzter MonatBestätigter KaufUnfortunately I received a damaged book, the item and the package both were damaged and it was clearly evident its appearance that it happened during transit. The seller was very understanding and gave me a full refund for the damaged book, though it was no fault of their own. Other than the damage, the book was as described, the quality and condition aside from the damaged spot was like new. The cost of the book was reasonable. I would definitely purchase from the seller again.
- v***v (2101)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.How to chalk talk, by Harlan Tarbell (Nr. 197064259889)
- 7***j (851)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.