Gegen die Wal-Marts: Wie Ihr Unternehmen im Schatten der...-

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Up Against The Wal-marts: How Your Business Can Prosper In The Shadow Of The...
by Don Taylor; Jeanne Smalling Archer | PB | LikeNew
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Hinweise des Verkäufers
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ...
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780814473009
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Amacom
ISBN-10
0814473008
ISBN-13
9780814473009
eBay Product ID (ePID)
45013720

Product Key Features

Edition
2
Book Title
Up Against the Wal-Marts : How Your Business Can Prosper in the Shadow of the Retail Giants
Number of Pages
272 Pages
Language
English
Publication Year
2005
Topic
Marketing / General, Personal Success
Illustrator
Yes
Genre
Business & Economics
Author
Jeanne Smalling Archer, Don Taylor
Format
Perfect

Dimensions

Item Height
0.8 in
Item Weight
14.5 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
2005-006314
Dewey Edition
22
Dewey Decimal
658.8/7
Synopsis
What can you do to keep your business afloat - and thriving - when mega-retailers like Wal-Mart, Target, Best Buy, and Home Depot offer thousands of products under one roof, and at impossibly low prices? Up Against the Wal-Marts gives you proven strategies to transform your business into a true David in a world of Goliaths. You'll learn how to: * Attract customers, and win their loyalty throughexceptional value, in contrast to the big guys' ""low, low prices."" * Identify and hire a winning staff that will know your products and customers the way no giant retailer ever could. * Convert more sales opportunities by tailoring your approach to specific customer types. * Manage your cash flow, and analyze crucial data to quickly improve your business's productivity, efficiency, and financial strength. The second edition of this essential book also gives you a huge selection of business management tools to help you spot new trends, troubleshoot financial issues, gauge customer satisfaction, leverage promotional opportunities, and more. There are also more than a dozen profiles - some brand new, others fully updated since the original edition - of successful businesses across America. These companies have staked out and secured strong and profitable positions for themselves alongside the huge chain storesthat are often lethal to under-equipped, smaller operations. You probably can't work any harder than you already do, but the good news is you can work smarter. Up Against the Wal-Marts can help." ", "What can you do to keep your business afloat -- and thriving -- when mega-retailers like Wal-Mart, Target, Best Buy, and Home Depot offer thousands of products under one roof, and at impossibly low prices? Up Against the Wal-Marts gives you proven strategies to transform your business into a true David in a world of Goliaths. You'll learn how to: * Attract customers, and win their loyalty through exceptional value, in contrast to the big guys' ""low, low prices."" * Identify and hire a winning staff that will know your products and customers the way no giant retailer ever could. * Convert more sales opportunities by tailoring your approach to specific customer types. * Manage your cash flow, and analyze crucial data to quickly improve your business's productivity, efficiency, and financial strength. The second edition of this essential book also gives you a huge selection of business management tools to help you spot new trends, troubleshoot financial issues, gauge customer satisfaction, leverage promotional opportunities, and more. There are also more than a dozen profiles -- some brand new, others fully updated since the original edition -- of successful businesses across America. These companies have staked out and secured strong and profitable positions for themselves alongside the huge chain stores that are often lethal to under-equipped, smaller operations. You probably can't work any harder than you already do, but the good news is you can work smarter. Up Against the Wal-Marts can help.", Ten years ago, Up Against the Wal-Marts helped smaller businesses take on the corporate retailing empire. Now, with the giants bigger and more influential than ever, the underdogs have an even tougher struggle. The second edition of Up Against the Wal-Marts is here to help, with an updated focus on marketing and brand new ways to conquer (or at least co-exist with) the Goliaths of the shopping mall. The authors have updated many of the businesses profiled in the original edition--so readers can see how those companies have refined their operations to stay competitive-and they detail the best practices of hundreds of successful small companies. The book also examines several fast-growth chains in a variety of markets. With advice for improving customer service and loyalty, maximizing the power of electronic marketing, hiring and keeping great employees, and more, Up Against the Wal-Marts is a formidable strategic tool any business can use to become (and remain) competitive.
LC Classification Number
HF5386.T319 2005

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