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Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100470820942
ISBN-139780470820940
eBay Product ID (ePID)5981009
Product Key Features
Book TitleHello Kitty : the Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon
Number of Pages250 Pages
LanguageEnglish
TopicMarketing / General, Finance / General, General, International / General
Publication Year2003
GenreBusiness & Economics
AuthorBrian Bremner, Ken Belson
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight18.1 Oz
Item Length9.4 in
Item Width6.5 in
Additional Product Features
Intended AudienceTrade
LCCN2004-556952
Reviews"If, like me, you supposed that Hello Kitty was only to be found on pencil cases and stickers...this book will make you think again." ( City to Cities , April/May 2004) "...tells what must be one of the oddest branding success stories ever..." ( Financial Times , 29 January 2004) "...this book tells the fascinating story of this cute character [Hello Kitty] that has generated close to $1 billion in sales..." ( The Chronicle (Reading), 8 January 2004) "...a great read with real insight into how clever marketing can find success in highly competitive markets." ( Marketing Business , March 2004) "A bizarre but strangely addictive read." ( Gulf Business , 17th March 2004)
Dewey Edition22
Dewey Decimal659.1
Table Of ContentAcknowledgement.Introduction.Deconstructing Hello Kitty.The God of Kawaii.The Cat Comes Alive.Kitty Goes Abroad.Kitty Kulture.Defiling Hello Kitty.Branding Hello Kitty.Hello Kitty and the Ideology of Pleasure.Index.
SynopsisThe EPICS series brings a fresh approach to current topics, allowing students to acquire an in-depth understanding of geographical issues. Each topic provides a wide range of detailed case studies and offers an integrated approach to all aspects of geographical study., Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterprise The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into a multibillion-dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers. This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers. Ken Belson (Tokyo, Japan) covers Japanese business, economics, and government policy for the New York Times. His work has also appeared in BusinessWeek, Fortune, Bloomberg News, the International Herald Tribune, and Barron's, among others. Brian Bremner (Tokyo, Japan) currently serves as Asia Economics Editor for BusinessWeek and writes a weekly column called "Eye on Japan" for BusinessWeek Online.
LC Classification NumberHD9999
