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Bibliotheksmarketing das funktioniert! von Walters, Suzanne-
by Walters, Suzanne | HC | VeryGood
US $12,79
Ca.EUR 11,01
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Standort: Aurora, Illinois, USA
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eBay-Artikelnr.:146574647157
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Binding
- Hardcover
- Book Title
- Library Marketing That Works!
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9781555704735
Über dieses Produkt
Product Identifiers
Publisher
Neal-Schuman Publishers, Incorporated
ISBN-10
1555704735
ISBN-13
9781555704735
eBay Product ID (ePID)
2615935
Product Key Features
Number of Pages
200 Pages
Language
English
Publication Name
Library Marketing That Works!
Publication Year
2004
Subject
Library & Information Science / Administration & Management, Library & Information Science / General
Type
Textbook
Subject Area
Language Arts & Disciplines
Format
Hardcover
Dimensions
Item Height
0.7 in
Item Weight
29.1 Oz
Item Length
11 in
Item Width
8.4 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2002-035988
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
021.7
Synopsis
Library marketing has forged into new territory as commercial marketing and public relations methods have reached the nonprofit and educational sectors. New technologies offer multiple new avenues for promoting library products and services. In Part I of this guide, Walters, author of the classic 1992 Marketing: A How-To-Do-It Manual for Librarians, provides step-by-step guidance for each and every phase of a comprehensive marketing program: determining the mission, conducting a SWOT analysis, doing market research, holding focus groups, planning campaigns, developing strategic marketing plans, and evaluating marketing efforts. Part II explores new techniques librarians can use including relationship marketing, marketing using listservs and Web sites, developing and using a wide variety of contact databases, and building relationships with stakeholders and donors. Clearly detailed with loads of helpful tips, this manual also covers demographic studies, outreach programs, Internet advertising, niche marketing, branding, effective competition strategy, and more. Along the way, real success stories from all types and sizes of libraries highlight proven secrets and approaches for marketing campaigns. The how-to guidance, success stories, and an accompanying CD-ROM with all the forms and other tools included in the book makes this a complete marketing action plan for libraries.
LC Classification Number
Z716.3.W24 2004
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- v***v (2101)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.How to chalk talk, by Harlan Tarbell (Nr. 197064259889)
- 7***j (851)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.
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ThriftBooks
99,1% positive Bewertungen•20,0 Mio. Artikel verkauft
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Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (5.850.684)
- e***- (122)- Bewertung vom Käufer.Letzter MonatBestätigter KaufUnfortunately I received a damaged book, the item and the package both were damaged and it was clearly evident its appearance that it happened during transit. The seller was very understanding and gave me a full refund for the damaged book, though it was no fault of their own. Other than the damage, the book was as described, the quality and condition aside from the damaged spot was like new. The cost of the book was reasonable. I would definitely purchase from the seller again.
- v***v (2101)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.How to chalk talk, by Harlan Tarbell (Nr. 197064259889)
- 7***j (851)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.