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LinkedIn für Unternehmen: Wie Werbetreibende, Vermarkter und Verkäufer Leads erhalten,...-
by Carter, Brian | PB | VeryGood
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eBay-Artikelnr.:146467629517
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Binding
- Paperback
- Book Title
- LinkedIn for Business
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780789749680
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
0789749688
ISBN-13
9780789749680
eBay Product ID (ePID)
113294662
Product Key Features
Number of Pages
272 Pages
Language
English
Publication Name
LinkedIn for Business : How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn
Subject
E-Commerce / Internet Marketing
Publication Year
2012
Type
Textbook
Subject Area
Business & Economics
Series
Que Biz-Tech Ser.
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
13.2 Oz
Item Length
9 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2012-021628
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.800285/53
Table Of Content
Part I: LinkedIn for Business Chapter 1: Twenty-first Century Sales and Marketing: LinkedIn Meets Marketing, Advertising, and Sales 1 Networking and Business: Face-to-Face and Online 2 Social Media and Revenue 4 The History of LinkedIn 7 Why LinkedIn Is Relevant to Your Business 8 Why LinkedIn Is More Than a Modern Rolodex 9 How Your Advertising, Marketing, and Sales Teams Achieve Goals with LinkedIn 10 LinkedIn Marketing Success Stories 11 Joining LinkedIn Was Worth Nearly Half a Million Dollars 16 Part II: LinkedIn Marketing Chapter 2: Best Practices: Online Marketing and LinkedIn 19 The History of Online Marketing and Its Best Practices 20 Fifteen Internet Marketing Principles That Apply to LinkedIn 24 Summary 38 Chapter 3: Impressive Employees: LinkedIn Profile Enhancement, Findability, and Thought Leadership 41 Socially Networked Employees Are Influential and Create Valuable Audiences 42 How to Create Impressive LinkedIn Employee Profiles 44 Incorporating Facebook and Twitter 51 Adding Apps to Your Profile 52 Growing Initial Connections 52 Making Sure Employee Profiles Are Visible and Findable 53 Shaping LinkedIn Profiles for Employees 57 Profile Maintenance 63 Summary 63 Chapter 4: Amazing Brands: Company Pages That Grow Business 65 Company Page Setup Tips 69 Promoting Your Products and Services 71 Company Page Analytics 72 Summary 76 Chapter 5: Generating Leads with Content Marketing and LinkedIn Answers, Events, & Groups 77 Content Marketing and Thought Leadership 78 Leveraging LinkedIn Answers for Inbound Leads 80 Participating, Creating, Growing, and Managing LinkedIn Groups 89 Leveraging LinkedIn Events to Promote Your Company 97 Summary 104 Chapter 6: Get It All Done: Your Weekly LinkedIn Marketing Routine 107 One-Time Setup Activities 108 Ongoing Marketing Activities 108 Scheduling It! 110 Summary 114 Part III: LinkedIn Advertising Chapter 7: Best Practices: Online Advertising and LinkedIn Advertising 115 Advertising Approach #1: Media Buying for Branding Purposes 118 Advertising Approach #2: Direct Marketing and Profitability 119 Advertising Approach #3: A Combination of the First Two Approaches 120 Social Media Advertising 121 Online Advertising Best Practices 122 Comparing Google, Facebook, and LinkedIn Ads 128 Ad Services Through LinkedIn Reps 131 Summary 133 Chapter 8: Win First with Strategy: Inbound Advertising and Marketing with LinkedIn 135 How Does Inbound Marketing Dovetail with Advertising? 136 The Sales Funnel: Advertising, Marketing, and Sales 136 Why Is Marketing Automa
Synopsis
Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you're an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it! YOU'LL LEARN HOW TO Identify the fastest, easiest ways to profit from LinkedIn Apply today's 15 most valuable Internet marketing principles to your LinkedIn presence Network for dollars, with this book's proven six-step relationship-building process Find hot prospects through quick LinkedIn prospecting and introductions Use LinkedIn as a "passive prospecting platform": Generate more leads without more work! Attract "mega-leads" through LinkedIn Answers, Events, and Groups Strengthen brand awareness and spread key messages Leverage content marketing (infographics and more) to boost brand awareness and generate more leads Accelerate your sales cycle with LinkedIn Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople Establish efficient weekly LinkedIn marketing routines Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales, Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you're an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it YOU'LL LEARN HOW TO Identify the fastest, easiest ways to profit from LinkedIn Apply today's 15 most valuable Internet marketing principles to your LinkedIn presence Network for dollars, with this book's proven six-step relationship-building process Find hot prospects through quick LinkedIn prospecting and introductions Use LinkedIn as a "passive prospecting platform" Generate more leads without more work Attract "mega-leads" through LinkedIn Answers, Events, and Groups Strengthen brand awareness and spread key messages Leverage content marketing (infographics and more) to boost brand awareness and generate more leads Accelerate your sales cycle with LinkedIn Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople Establish efficient weekly LinkedIn marketing routines Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales, Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you're an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it! YOU'LL LEARN HOW TO Identify the fastest, easiest ways to profit from LinkedIn Apply today's 15 most valuable Internet marketing principles to your LinkedIn presence Network for dollars, with this book's proven six-step relationship-building process Find hot prospects through quick LinkedIn prospecting and introductions Use LinkedIn as a "passive prospecting platform" Generate more leads without more work! Attract "mega-leads" through LinkedIn Answers, Events, and Groups Strengthen brand awareness and spread key messages Leverage content marketing (infographics and more) to boost brand awareness and generate more leads Accelerate your sales cycle with LinkedIn Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople Establish efficient weekly LinkedIn marketing routines Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales, Principles of Psychopharmacology for Mental Health Professionals addresses the current "split" model of mental health care, in which physicians provide pharmaco-therapy while non-prescribing practitioners oversee other services such as psychotherapy.
LC Classification Number
HF5415.1265
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ThriftBooks
98,9% positive Bewertungen•19,7 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (5.701.772)
- c***m (423)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (Nr. 146005407795)
- v***v (2063)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- 2***j (113)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI've ordered several items from this vendor now and they've always been what they were advertised as. This was no exception. Both discs were in great shape as well as their jewel cases. Delivery is good, packaging is simple but effective for what you're paying and I haven't had any get damaged. Will keep buying from this vendor because of the results so far and good prices, too.