Marketing für Unternehmer: Konzepte und Anwendungen für neue Unternehmungen-
by Crane, Frederick G. | PB | LikeNew
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eBay-Artikelnr.:146372693209
Artikelmerkmale
- Artikelzustand
- Neuwertig
- Hinweise des Verkäufers
- Binding
- Paperback
- Book Title
- Marketing for Entrepreneurs
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781452230047
Über dieses Produkt
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1452230048
ISBN-13
9781452230047
eBay Product ID (ePID)
111342374
Product Key Features
Number of Pages
264 Pages
Language
English
Publication Name
Marketing for Entrepreneurs : concepts and Applications for New Ventures
Subject
Marketing / General, Entrepreneurship, General
Publication Year
2012
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
12 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Preface1. Marketing in an Entrepreneurial Context2. Finding and Evaluating the Right Marketing Opportunity3. Using Marketing Research to Ensure Entrepreneurial Success4. Understanding Customers and Competitors5. Segmentation, Targeting, and Positioning6. Developing New Products and Services7. Building and Sustaining the Entrepreneurial Brand8. Entrepreneurial Pricing9. Entrepreneurial Channel Development and Supply Chain Management10. Entrepreneurial Promotion: Doing More With Less!11. The Entrepreneurial Marketing PlanAppendix - Sample Entrepreneurial Marketing Plan
Synopsis
Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical, Insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success., Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!
LC Classification Number
HF5415.13
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- e***r (2703)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThank you so much for offering this art book. Your price was fabulous on it. I had no communication, but you are no doubt a kind person. You are also a professional person, and your attention to detail really helped me in making my purchase decision. I'm adding you to my favorite seller list, and I always do shop with this list first. And also, I'd like to thank you for the lovely packaging, and the extremely fast shipping. The book was exactly as you described it. Happy New Year, if I can say.
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99% positive Bewertungen•19,4 Mio. Artikel verkauft
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Verkäuferbewertungen (5.623.074)
- c***m (389)- Bewertung vom Käufer.Letzter MonatBestätigter KaufWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- f***f (1515)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe seller was incredibly communicative and was willing to lump together multiple items I'd purchased to combine shipping, which was greatly appreciated. The item itself was in perfect condition, looks better than in the photo, and was packaged well to avoid any damage during shipping. It arrived quickly and without any issues! Excellent Seller, Goes the Extra Mile. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. A+Couplehood by Reiser, Paul (Nr. 195434961752)
- e***r (2703)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThank you so much for offering this art book. Your price was fabulous on it. I had no communication, but you are no doubt a kind person. You are also a professional person, and your attention to detail really helped me in making my purchase decision. I'm adding you to my favorite seller list, and I always do shop with this list first. And also, I'd like to thank you for the lovely packaging, and the extremely fast shipping. The book was exactly as you described it. Happy New Year, if I can say.