MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherTaylor Market Intelligence, Inc.
ISBN-100615862942
ISBN-139780615862941
eBay Product ID (ePID)170167123
Product Key Features
Book TitleB2b Technology Marketing
Number of Pages206 Pages
LanguageEnglish
TopicMarketing / General, Marketing / Industrial, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year2013
GenreBusiness & Economics
AuthorHugh Taylor
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight13.2 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
SynopsisMarketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: - Lead generation - Filling the sales pipeline - Strategic messaging - Supporting the sales team - Communications and public relations - Creating customer preference - Product marketing, Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technologymarketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including:* Lead generation* Filling the sales pipeline* Strategic messaging* Supporting the sales team* Communications and public relations* Creating customer preference* Product marketing
