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Strategische Planung für Öffentlichkeitsarbeit von Smith, Ronald D.-
by Smith, Ronald D. | PB | Good
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eBay-Artikelnr.:144432530971
Artikelmerkmale
- Artikelzustand
- Gut
- Hinweise des Verkäufers
- Binding
- Paperback
- Weight
- 2 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780415506762
Über dieses Produkt
Product Identifiers
Publisher
Routledge
ISBN-10
041550676X
ISBN-13
9780415506762
eBay Product ID (ePID)
3038299545
Product Key Features
Edition
4
Book Title
Strategic Planning for Public Relations
Number of Pages
560 Pages
Language
English
Publication Year
2012
Topic
Media Studies, Public Relations, Strategic Planning
Features
Revised
Illustrator
Yes
Genre
Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
34.5 Oz
Item Length
9.3 in
Item Width
7.4 in
Additional Product Features
LCCN
2012-023104
Dewey Edition
22
Dewey Decimal
659.2
Edition Description
Revised edition
Synopsis
This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic real-world public relations situations as well as current, timely events. This fourth edition highlights the results of new research studies on opinions and practices within the discipline, and adds overviews of several award-winning public relations campaigns. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework., This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic real-world public relations situations as well as current, timely events. This fourth edition highlights the results of new research studies on opinions and practices within the discipline, and adds overviews of several award-winning public relations campaigns.As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
LC Classification Number
HM1221.S77 2013
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ThriftBooks
99% positive Bewertungen•19,9 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
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Verkäuferbewertungen (5.818.464)
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- Automatische Bewertung von eBay- Bewertung vom Käufer.Letzter MonatBestellung pünktlich und problemlos geliefert
- v***v (2098)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.How to chalk talk, by Harlan Tarbell (Nr. 197064259889)
- 7***j (847)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.
- c***m (441)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (Nr. 146005407795)