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Storyscaping: Hören Sie auf, Anzeigen zu erstellen, beginnen Sie mit dem Erstellen von Welten-
by Legorburu, Gaston; McColl, Darren | HC | VeryGood
US $5,97
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Buch, das nicht neu aussieht und gelesen wurde, sich aber in einem hervorragenden Zustand befindet. Der Einband weist keine offensichtlichen Beschädigungen auf. Bei gebundenen Büchern ist der Schutzumschlag vorhanden (sofern zutreffend). Alle Seiten sind vollständig vorhanden, es gibt keine zerknitterten oder eingerissenen Seiten und im Text oder im Randbereich wurden keine Unterstreichungen, Markierungen oder Notizen vorgenommen. Der Inneneinband kann minimale Gebrauchsspuren aufweisen. Minimale Gebrauchsspuren. Genauere Einzelheiten sowie eine Beschreibung eventueller Mängel entnehmen Sie bitte dem Angebot des Verkäufers.
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Standort: Aurora, Illinois, USA
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eBay-Artikelnr.:144134124098
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781118823286
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118823281
ISBN-13
9781118823286
eBay Product ID (ePID)
168538558
Product Key Features
Book Title
Storyscaping : Stop Creating ADS, Start Creating Worlds
Number of Pages
256 Pages
Language
English
Publication Year
2014
Topic
Consumer Guides, Storytelling, General, Advertising & Promotion
Illustrator
Yes
Genre
Performing Arts, Reference, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
21.7 Oz
Item Length
8 in
Item Width
8 in
Additional Product Features
Intended Audience
Trade
LCCN
2013-956871
Dewey Edition
23
Dewey Decimal
659.1
Table Of Content
Acknowledgments vii About the Authors viii PART ONE Great Storytelling Alone Won't Save Your Business 1 00 INTRODUCTION 3 01 FROM THE CAMPFIRE 17 02 YOUR FIRST KISS 35 03 BRAVE NEW WORLDS 55 PART TWO Storyscaping Immersive Experiences for Powerful Brand and Consumer Connections 77 04 THE STORYSCAPING MODEL 79 05 POWER OF WHY 91 06 WALK THE WALK 107 07 INSIGHT TO DESIRE 125 08 IN THEIR SHOES 143 09 THE ORGANIZING IDEA 165 10 MEET YOUR STORYSCAPE 181 11 WORLDS THAT SELL 199 12 SHOCK YOUR CULTURE 219 References 231 Index 241
Synopsis
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers., How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com, Praise for Storyscaping: Stop Creating Ads, Start Creating Worlds "Bravo Gaston Legorburu and Darren McColl. Storyscaping: Stop Creating Ads, Start Creating Worlds is a blockbuster tale about stories and the power they have to turn brands into stands. In a world that is ad rich and idea poor, these authors are the heroes who will save your job and career by giving you the ultimate tool for the next generation of marketers: the great story." Joey Reiman , CEO, BrightHouse, Author of The Story of Purpose " Storyscaping is a unique and immediately applicable way for a brand to tell their whole story, across all the channels necessary. In todays ever-changing media landscape it is important for brands to get the entire picture, not just a few pieces. This is a must-read for anyone in the marketing and media ecosystem." Nancy Hill , President and CEO, American Association of Advertising Agencies "I have known Gaston for years. He has always been a big advocate of story and storytelling systems. In this book he reveals his in-depth passion alongside a set of inspirational practices that will help us all become better storytellers, better storydoers, and better storysystems builders." Jonathan Mildenhall , Senior Vice President, Integrated Marketing Content and Design Excellence, The Coca-Cola Company "As an actor and producer, Im immersed in the world of story telling. Todays consumer expects more engagement and interaction with brands and products. Darren (Daz) is one of the most insightful guys I know in the world of marketing, and he and Gastons work on Storyscaping will change the way we look at telling stories to consumers long into the future." Omar epps , Actor, Producer, Media Entrepreneur
LC Classification Number
HF5823.L434 2014
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ThriftBooks
98,9% positive Bewertungen•19,8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (5.736.952)
- v***v (2082)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- c***m (431)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (Nr. 146005407795)
- 7***j (833)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.