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Einfluss: Die Psychologie der Überzeugung von Cialdini, Robert B.-
by Cialdini, Robert B. | PB | Good
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eBay-Artikelnr.:143913679062
Artikelmerkmale
- Artikelzustand
- Gut
- Hinweise des Verkäufers
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 006124189X
Über dieses Produkt
Product Identifiers
Publisher
HarperCollins
ISBN-10
006124189X
ISBN-13
9780061241895
eBay Product ID (ePID)
11038202344
Product Key Features
Book Title
Influence : the Psychology of Persuasion
Number of Pages
336 Pages
Language
English
Publication Year
2006
Topic
Marketing / General, Consumer Behavior, General, Personal Growth / Success
Illustrator
Yes
Genre
Self-Help, Business & Economics, Psychology
Book Series
Collins Business Essentials Ser.
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
9.8 Oz
Item Length
8 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
Reviews
For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Dewey Edition
21
Dewey Decimal
153.8/52
Synopsis
The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior--Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others., Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success., The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior-- Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
LC Classification Number
BF774.C73 2007
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Produktbewertungen & Rezensionen
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- 23. Sep. 2016
Unlocking the secrets of persuasive people
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: snnyannd
- 29. Sep. 2016
Educational
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: goodwill_industries_of_san_diego-books
- 19. Okt. 2023
Awesome book! 100% recommended
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: texasbookconsignments
- 30. Mai. 2025
The appearance was a little misleading. ...
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: booksrun
- 04. Mär. 2020
Interesting and filled with knowledge
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: thrift.books
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- s***p (1147)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufQuite Pleased With Seller & Book - Another Smooth & Fast Deal - Thank You !
- 7***7 (25)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufBooks arrived in great conditions! Best seller of used books.
- 4***t (1374)- Bewertung vom Käufer.Letztes JahrBestätigter KaufFast shipping great item .
- c***m (410)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- a***r (375)- Bewertung vom Käufer.Letzter MonatBestätigter Kaufi am so happy to have every book of this series! the price of the book & the shipping is very reasonable! the book was as described & was in excellent condition! it was shipped quickly & arrived quickly! the books are always packaged carefully so they arrived undamaged! the communication from the sellers is always excellent--they go out of their way for excellent customer service! i have been a repeat customer from this seller & always will be! this seller is the best bookseller on ebay!
- l***b (330)- Bewertung vom Käufer.Letzter MonatBestätigter Kauf5 STARS on ALL aspects... ITEM AS DESCRIBED - 5 STARS... PACKAGING & SHIPPING - 5 STARS... VALUE OF ITEM RECEIVED - 5 STARS... COMMUNICATION - 5 STARS. Would highly recommend this seller to all Ebay buyers without any reservations. Thanks again for your business with BB812, and we do appreciate your care and consideration of our offer. HAPPY EBAY LIFE !!!