MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherHarvard Business Review Press
ISBN-10157851441X
ISBN-139781578514410
eBay Product ID (ePID)7038496350
Product Key Features
Book TitleAttention Economy : Understanding the New Currency of Business
Number of Pages272 Pages
LanguageEnglish
TopicOrganizational Behavior, Industrial Management, Sociology / General, Information Management, Management, Organizational Development
Publication Year2001
IllustratorYes
GenreSocial Science, Business & Economics
AuthorJohn C. Beck, Thomas H. Davenport
FormatHardcover
Dimensions
Item Height4.6 in
Item Weight29.5 Oz
Item Length9.6 in
Item Width7.6 in
Additional Product Features
Intended AudienceTrade
LCCN00-054269
Dewey Edition21
TitleLeadingThe
Dewey Decimal303.4/833
Table Of ContentPreface 1 A New Perspective on Business: Welcome to the Attention Economy 2 Attention, the Story So Far: What Attention Is and Isn't 3 Doing a Number on You: The Measurement of Attention 4 From Amoebas to Apes: The Psychobiology of Attention 5 Luddites Beware: Attention Technologies 6 The Hidden Persuaders: Lessons from the Attention Industries 7 Eyeballs and Cyber Malls: E-Commerce and Attention 8 Command Performance: Leadership and Attention 9 Focused Choices and Global Resources: Strategy and Attention 10 Off the Org Chart: Organizational Structure and Attention 11 "You've Got (Lots and Lots of) Mail" : Managing Information, Knowledge, and Attention 12 From Myopia to Utopia: The Future of the Attention Economy Notes Index About the Authors
SynopsisHelps individuals and organizations understand how to effectively give and get attention, one of the biggest commodities--and scarcest-- in the new economy.
