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Gesundheitsmarketing: Strategien zur Wertschöpfung in der Patientenerfahrung b,-
US $124,99
Ca.EUR 107,49
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“Used book in good condition. Shows typical wear. Quick shipping. Satisfaction guaranteed!”
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Standort: Multiple Locations, USA
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eBay-Artikelnr.:136533040810
Artikelmerkmale
- Artikelzustand
- Gut
- Hinweise des Verkäufers
- “Used book in good condition. Shows typical wear. Quick shipping. Satisfaction guaranteed!”
- Book Title
- Healthcare Marketing: Strategies for Creating Value in the Patie,
- Topic
- Marketing
- Narrative Type
- Marketing
- Genre
- N/A
- Intended Audience
- N/A
- ISBN
- 9781516514267
Über dieses Produkt
Product Identifiers
Publisher
Cognella, Inc.
ISBN-10
1516514262
ISBN-13
9781516514267
eBay Product ID (ePID)
240407235
Product Key Features
Number of Pages
270 Pages
Language
English
Publication Name
Healthcare Marketing : Strategies for Creating Value in the Patient Experience
Subject
General
Publication Year
2018
Type
Textbook
Subject Area
Health & Fitness
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
21.2 Oz
Item Length
9.9 in
Item Width
8.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
Synopsis
Provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare., Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry. The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing. Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely. Kerri M. Camp is an associate professor of marketing at The University of Texas at Tyler. She holds a Ph.D. from Texas Tech University and has over seven years of industry experience in healthcare administration and marketing consulting for healthcare organizations. She has served on multiple healthcare organization boards and advisory committees and has been an invited columnist for The Daily Sentinel , a media consultant for local CBS and NBC news, and a guest speaker for numerous state and local organizations. Barbara Ross Wooldridge is a professor of marketing at The University of Texas at Tyler. She holds a Ph.D. from Louisiana State University and has both an academic and professional background in marketing. She has spent the last five years immersed in researching the healthcare field and has taught in UT Tyler's Online Healthcare M.B.A. since its inception. She has taught basic healthcare marketing and special topics in healthcare. She serves as an expert witness in medical/marketing cases., Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry. The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing. Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely.
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Rocky Mountain Textbooks
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- e***e (100)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI ordered the collectors edition of this Chiltons manual. What i recieved was the correct yr of the Chilton manual but was not the Collectors Edition. I msgd Seller and informed them, they refunded me 50% of my cost and i kept the manual recieved. I m very satisfied with the outcome. I recommend this seller.
- r***m (28)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe book I ordered from this seller was delivered ahead of schedule. It was double-wrapped to ensure no damage in shipping, and it arrived in excellent condition. The condition of this "used" book exceeded the advertised condition. Fantastic seller!
- n***p (116)- Bewertung vom Käufer.Letzter MonatBestätigter KaufSuper fast shipping. Book is as advertised. Would recommend this seller. Only issue was, seller uses barcode stickers for inventory. The barcode sticker was stuck to the back of the dust jacket of the book. It would be better to place the barcode sticker on the plastic bag you stored the book in rather the dust jacket itself. Luckily I was able to remove the sticker in its entirety.
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Rocky Mountain Textbooks
97,4% positive Bewertungen•409.418 Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (103.916)
- e***e (100)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI ordered the collectors edition of this Chiltons manual. What i recieved was the correct yr of the Chilton manual but was not the Collectors Edition. I msgd Seller and informed them, they refunded me 50% of my cost and i kept the manual recieved. I m very satisfied with the outcome. I recommend this seller.
- r***m (28)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe book I ordered from this seller was delivered ahead of schedule. It was double-wrapped to ensure no damage in shipping, and it arrived in excellent condition. The condition of this "used" book exceeded the advertised condition. Fantastic seller!
- n***p (116)- Bewertung vom Käufer.Letzter MonatBestätigter KaufSuper fast shipping. Book is as advertised. Would recommend this seller. Only issue was, seller uses barcode stickers for inventory. The barcode sticker was stuck to the back of the dust jacket of the book. It would be better to place the barcode sticker on the plastic bag you stored the book in rather the dust jacket itself. Luckily I was able to remove the sticker in its entirety.