Book TitleSelling the Invisible : a Field Guide to Modern Marketing
Number of Pages272 Pages
LanguageEnglish
TopicMarketing / General, Industries / Service, Sales & Selling / General
Publication Year1997
GenreBusiness & Economics
AuthorHarry Beckwith
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight11.2 Oz
Item Length7.9 in
Item Width5.2 in
Additional Product Features
Intended AudienceTrade
LCCN96-016774
Dewey Edition23
Dewey Decimal658.8
SynopsisA comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.
The best part: it's a quick read. All of the chapters are short and particular so, if you don't like the one you're reading, you can move on to the next. The topics tend to be dated, but the ideas are generally solid.