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Experiential Marketing: A Practical Guide to Interactive Brand Experiences by Sh
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eBay-Artikelnr.:134799653208
Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9780749480967
- Book Title
- Experiential Marketing
- ISBN
- 9780749480967
Über dieses Produkt
Product Information
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate a surge of brand engagement, which is amplified immediately by a niche target of consumers through live content sharing and social media streams. This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon. Accompanied with a digital toolkit of downloadable resources, this book is essential reading for marketing, business, media and events professionals alike, providing strategic decision makers with a unique competitive advantage in a vibrant new era of marketing strategy.
Product Identifiers
Publisher
Kogan Page Ltd
ISBN-13
9780749480967
eBay Product ID (ePID)
5046455868
Product Key Features
Number of Pages
320 Pages
Publication Name
Experiential Marketing: a Practical Guide to Interactive Brand Experiences
Language
English
Subject
Advertising, Marketing, Business
Publication Year
2017
Type
Textbook
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
500 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Artikelbeschreibung des Verkäufers
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USt-IdNr.: AU 82107909133, GB 293967539
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thenilestore
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- c***c (459)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
- u***D- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe item was promptly dispatched in time frame and was in very high quality condition when received. The recipient's name was unfortunately omitted although the address was correct. Very professionally packaged to ensure pristine condition of item. Wish the seller would communicate and reply more frequently to messages if possible on eBay. Otherwise good service overall. I recommend buying from The Nile for competitive prices.The Three Kingdoms of Korea: Lost Civilizations by Richard D. McBride II Hardcov (Nr. 135297480023)
- 5***0 (95)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufVery impressed with this seller. l thought l may have had an issue with my purchase, which wasn't the case. Very easy to communicate with. Always answered my emails very promptly. Item arrived ahead of time suggested and well packaged. Would highly recommend the seller moving forward from my first experience with this purchase. Tommy.
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thenilestore
99% positive Bewertungen•3,4 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.461.947)
- c***c (459)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
- u***D- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe item was promptly dispatched in time frame and was in very high quality condition when received. The recipient's name was unfortunately omitted although the address was correct. Very professionally packaged to ensure pristine condition of item. Wish the seller would communicate and reply more frequently to messages if possible on eBay. Otherwise good service overall. I recommend buying from The Nile for competitive prices.The Three Kingdoms of Korea: Lost Civilizations by Richard D. McBride II Hardcov (Nr. 135297480023)
- 5***0 (95)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufVery impressed with this seller. l thought l may have had an issue with my purchase, which wasn't the case. Very easy to communicate with. Always answered my emails very promptly. Item arrived ahead of time suggested and well packaged. Would highly recommend the seller moving forward from my first experience with this purchase. Tommy.