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Bank 2.0 von Brett King-
US $29,95
Ca.EUR 25,68
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US $4,47 (ca. EUR 3,83) USPS Media MailTM.
Standort: San Diego, California, USA
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eBay-Artikelnr.:134758239662
Artikelmerkmale
- Artikelzustand
- ISBN
- 9789814302074
Über dieses Produkt
Product Identifiers
Publisher
Marshall Cavendish International (Asia) Private The Limited
ISBN-10
9814302074
ISBN-13
9789814302074
eBay Product ID (ePID)
99404163
Product Key Features
Book Title
Bank 2. 0 : How Customer Behaviour and Technology Will Change the Future of Financial Services
Number of Pages
398 Pages
Language
English
Publication Year
2011
Topic
Banks & Banking, General, Industries / Financial Services
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.4 in
Item Weight
23.9 Oz
Item Length
3.5 in
Item Width
6.3 in
Additional Product Features
Dewey Edition
22
Number of Volumes
1 vol.
Dewey Decimal
332.17
Synopsis
BANK 2.0 identifies that the toughest challenges are yet to come and predicts the end of banking as we know it. Major international PR to be undertaken. Reveals how the customer is revolutionising the way banks work. Predicts just how much more customer-centric banks will have to become in order to survive. Testimonials from and interviews with top bankers, CEOs and thought leaders. The financial crisis is just beginning for retail institutions. Ninety to ninety-five per cent of bank transactions are executed electronically today. The Internet, ATMs, call centres and smartphones have become mainstream for customers. But banks still classify these as 'alternative channels' and maintain an organisation structure where Branch dominates thinking. Continued technology innovations, Web 2.0, social networking, app phones and mobility are also stretching traditional banking models to the limit. BANK 2.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet - all within the next 10 years. Brett King is the founder of the International Academy of Financial Management, one of the fastest growing professional associations and training institutes in the world. A regular speaker at top global conferences, he is an acknowledged expert on wealth management, customer experience and retail channel distribution strategy. He also runs User Strategy, a boutique consultancy focused on improving customer interaction for leading financial services companies and businesses. Brett previously helmed the Asia division of Modern Media and the E-Business service line for Deloitte. His clients include HSBC, Citigroup, UBS, Standard Chartered, Abu Dhabi Commercial Bank and many more, Ten years ago, no one could have predicted that 90 percent of daily transactions would be electronic, that Internet banking would provide more revenue than branches, that social network conversations would be the primary criteria for whether customers trust your brand, and that growth in mobile banking would be the final nail in the coffin of branch banking. Brett King explains: why customer behaviour is so rapidly changing; how branches will evolve; why cheques are disappearing; why your mobile phone will replace your wallet; and how bank marketing departments must be deconstructed. Bank 2.0 shows how banks can adapt and thrive in this new environment. Book jacket.
LC Classification Number
HG1616.C87 2010
Artikelbeschreibung des Verkäufers
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