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Wie man erfolgreiche Seminare und Workshops entwickelt und fördert: Das ultimative G...-
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Standort: Huntington, West Virginia, USA
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eBay-Artikelnr.:134045752861
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780471527091
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471527092
ISBN-13
9780471527091
eBay Product ID (ePID)
460379
Product Key Features
Number of Pages
288 Pages
Language
English
Publication Name
How to Develop and Promote Successful Seminars and Workshops : The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
Subject
Business Communication / General, Reference
Publication Year
1991
Type
Textbook
Subject Area
Education, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
18 Oz
Item Length
10.1 in
Item Width
7 in
Additional Product Features
Intended Audience
Trade
LCCN
90-012104
Dewey Edition
20
Illustrated
Yes
Dewey Decimal
658.456
Table Of Content
How to Select Seminar Topics That Sell. Marketing and Promotion. How to Design and Write Promotional Materials That GetResults. Single Program Brochures vs. Seminar Catalogs. How to Select and Rent Mailing Lists. When to Mail Seminar and Workshop Promotions. The Capture Ratio: Calculating Expected Direct MailResponse. Promoting Seminars with Advertisements. Where and When to Hold Seminars and Workshops. Selecting Hotels and Conference Facilities. Pricing Your Program. Added Profits: Successful Back-of-the-Room Selling. Promoter, Presenter, and Participant. The Winning Program. Conclusion. Index.
Synopsis
A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing, promotion, advertising, and more How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense, A complete guide to succeeding in today's burgeoning seminar business from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business seminars, workshops, classes, conferences is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: How to select a marketable subject and test market any seminar for about $1,000 or less How to develop a dynamic program and effective program materials How to create a powerful, registration producing marketing strategy and design winning promotional materials How to assess promotional effectiveness and fine-tune marketing to increase sales How to evaluate and choose where and when to conduct your seminar or workshop How to select hotel and conference facilities How to price your program to ensure maximum registrations/profitability How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense, A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense
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- o***e (128)- Bewertung vom Käufer.Letzter MonatBestätigter KaufA Wonderful Seller that goes Above and Beyond! Highly Recommend *********** Thank you again! A book that I will treasure for years!
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- n***a (44)- Bewertung vom Käufer.Vor über einem JahrBestätigter KaufItem was as described. Open box with everything included inside. Shipping was fast and I like that the seller reused a cardboard shipping box rather than sending in something new. Would not hesitate to purchase from this seller again.Antwort von colbyp-27- Verkäufer colbyp-27 hat auf Bewertung reagiert.- Verkäufer colbyp-27 hat auf Bewertung reagiert.I'm glad you were pleased with your purchase. Thank you for your business and positive feedback. Using recycled materials helps cut down on the already expensive shipping costs.Eggies Hard Boil Egg Cooker Egg White Separator, Boil w/out the shell (Nr. 134127707838)
Produktbewertungen & Rezensionen
colbyp-27
100% positive Bewertungen•389 Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe. Mehr erfahrenMehr erfahren
Verkäuferbewertungen (133)
- o***e (128)- Bewertung vom Käufer.Letzter MonatBestätigter KaufA Wonderful Seller that goes Above and Beyond! Highly Recommend *********** Thank you again! A book that I will treasure for years!
- a***c (127)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem just as described. They’re very cute.
- n***a (44)- Bewertung vom Käufer.Vor über einem JahrBestätigter KaufItem was as described. Open box with everything included inside. Shipping was fast and I like that the seller reused a cardboard shipping box rather than sending in something new. Would not hesitate to purchase from this seller again.Antwort von colbyp-27- Verkäufer colbyp-27 hat auf Bewertung reagiert.- Verkäufer colbyp-27 hat auf Bewertung reagiert.I'm glad you were pleased with your purchase. Thank you for your business and positive feedback. Using recycled materials helps cut down on the already expensive shipping costs.Eggies Hard Boil Egg Cooker Egg White Separator, Boil w/out the shell (Nr. 134127707838)