MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherHarperCollins
ISBN-100060521996
ISBN-139780060521998
eBay Product ID (ePID)2300570
Product Key Features
Book TitleInnovator's Dilemma : the Revolutionary Book That Will Change the Way You Do Business
Number of Pages320 Pages
LanguageEnglish
Publication Year2003
TopicCustomer Relations, Personal Success, Industrial Management, Economics / General
IllustratorYes
GenreBusiness & Economics
AuthorClayton M. Christensen
Book SeriesHarperbusiness Essentials Ser.
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight8 Oz
Item Length8 in
Item Width5.2 in
Additional Product Features
Intended AudienceTrade
LCCN2002-027518
TitleLeadingThe
Dewey Edition21
Dewey Decimal658
SynopsisIn this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: When it is right not to listen to customers. When to invest in developing lower-performance products that promise lower margins. When to pursue small markets at the expense of seemingly larger and more lucrative ones. Sharp, cogent, and provocative, The Innovator's Dilemma is one of the most talked-about books of our time -- and one no savvy manager or entrepreneur should be without.
LC Classification NumberHD53.C49 2003
