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Inbound Marketing, überarbeitet und aktualisiert: Kunden gewinnen, binden und begeistern-
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Standort: Boston, Massachusetts, USA
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Artikelmerkmale
- Artikelzustand
- Narrative Type
- Nonfiction
- Intended Audience
- Adult
- Inscribed
- NO
- ISBN
- 9781118896655
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118896653
ISBN-13
9781118896655
eBay Product ID (ePID)
202495389
Product Key Features
Edition
2
Book Title
Inbound Marketing, Revised and Updated : Attract, Engage, and Delight Customers Online
Number of Pages
224 Pages
Language
English
Publication Year
2014
Topic
Marketing / Multilevel, Marketing / General, E-Commerce / Internet Marketing, Marketing / Direct
Features
Revised
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
9.6 Oz
Item Length
8.8 in
Item Width
5.9 in
Additional Product Features
Intended Audience
Trade
LCCN
2015-302411
Reviews
Covering everything from website design to creating strategy, the book is a well-written and (somewhat) entertaining take on how to use the web to create a successful sales strategy (Entrepreneur Middle East, January 2015), "Covering everything from website design to creating strategy, the book is a well-written and (somewhat) entertaining take on how to use the web to create a successful sales strategy" (Entrepreneur Middle East, January 2015)
Dewey Edition
22
Dewey Decimal
658.8
Edition Description
Revised edition
Synopsis
This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working. With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers. This fully updated edition includes new material'on the impact social media has on search and also provides a high-level overview of what viral marketing actually is. Inside you'll find: New sections on visual content, tools as content, and Google+ A new chapter on viral marketing for mere mortals A bonus section on startup/entrepreneurial marketing With Inbound Marketing , youll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies. "If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." --SETH GODIN, author of Meatball Sundae, Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement., Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing - strategy, reputation, and tracking progress Visibility - getting found, and why content matters Converting customers - turning prospects into leads and leads into customers Better decisions - picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
LC Classification Number
HF5415.1265.H353
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Captures the essence of the book perfectly
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- 7***j (833)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.
- 0***0 (136)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAnother wonderful transaction with this company! I believe this is my 3rd purchase with multiple books in each order and I’ve yet to be disappointed. Books arrived as described - great used condition. Packaging wasn’t great but it’s free shipping and they made it to me intact, so no complaints. The price is unbeatable. Will definitely continue to purchase from them! Highly recommend.
- .***m (87)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufFor some reason, the Postal Tracking stopped after the label was created, but I RECEIVED the book I ordered on August 2nd which was within the 7/31 to 8/6 projected delivery range. The sale price was lower than the competition why I chose this Seller. It was well packed, and arrived in the described condition. I would do business, again, with this Seller without hesitation. Thumbs UP!