Über dieses Produkt

Product Identifiers

PublisherPearson Education

ISBN-100132669153

ISBN-139780132669153

eBay Product ID (ePID)113188275

Product Key Features

Number of Pages456 Pages

Publication NameCutlip and Center's Effective Public Relations

LanguageEnglish

Publication Year2012

SubjectPublic Relations

FeaturesRevised

TypeTextbook

AuthorBey-Ling Sha, Glen Broom

Subject AreaBusiness & Economics

FormatTrade Paperback

Dimensions

Item Height0.9 in

Item Weight28.8 Oz

Item Length9.9 in

Item Width7.8 in

Additional Product Features

Edition Number11

Intended AudienceCollege Audience

LCCN2012-008760

Dewey Edition22

IllustratedYes

Dewey Decimal659.2

Edition DescriptionRevised edition

Table Of ContentBrief Contents PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS Chapter 1: Introduction to Contemporary Public Relations Chapter 2: Practitioners of Public Relations Chapter 3: Organizational Settings Chapter 4: Historical Origins and Evolution PART II: FOUNDATIONS Chapter 5: Professionalism and Ethics Chapter 6: Legal Considerations Chapter 7: Theory: Adjustment and Adaptation Chapter 8: Theory: Communication and Public Opinion Chapter 9: Internal Relations and Employee Communication Chapter 10: External Media and Media Relations PART III: MANAGEMENT PROCESS Chapter 11: Step One: Defining Public Relations Problems Chapter 12: Step Two: Planning and Programming Chapter 13: Step Three: Taking Action and Communicating Chapter 14: Step Four: Evaluating the Program PART IV: THE PRACTICE Chapter 15: Business and Industry Chapter 16: Government and Politics Chapter 17: Military Public Affairs Chapter 18: Nonprofits and NGOs Chapter 19: Health Care Chapter 20: Education Chapter 21: Associations and Unions

SynopsisFor courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR., Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

LC Classification NumberHM263.C78 2012