MOMENTAN AUSVERKAUFT
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Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100471620521
ISBN-139780471620525
eBay Product ID (ePID)1362059
Product Key Features
Book TitleIncreasing Revenue from Your Clients
Number of Pages259 Pages
LanguageEnglish
Publication Year1989
TopicGeneral, Investments & Securities / General
IllustratorYes
GenreBusiness & Economics
AuthorRichard A. Connor, Tim Wells
FormatHardcover
Dimensions
Item Weight19 Oz
Item Length2.2 in
Item Width1.4 in
Additional Product Features
Intended AudienceTrade
LCCN90-172379
Dewey Edition20
Dewey Decimal658.8/12
Table Of ContentCLIENT-CENTERED MARKETING: ORIENTATION, STRATEGY, AND TOOLS. The Client-Centered Marketing Approach. Classifying and Targeting Your Existing Clients. Developing Value-Added Relationships. Building Marketing into the Engagement Process. Using the Client Alert System. Developing Client Service Plans. CREATING AND PROTECTING CLIENT REVENUE. Conducting the Initial Engagement. Selling Additional Services to Existing Clients. Creating and Managing a Client Referral System. Improving your Billing and Collection Results. Client Retention Planning. Making Client-Centered Marketing Work for You. Appendixes. Glossary of Terms.
SynopsisHow to create profitable revenue from existing clients. Describes a client-centered marketing approach to produce and protect revenue. Shows you how to retain clients, sell additional services to them, and how to protect revenue obtained from clients that may be targeted by more aggressive firms. Discusses how to develop client retention plans and strategies for re-establishing relations with former clients. Also reveals how to build marketing into your consultation engagement procedures.
LC Classification NumberHD8038.A1C667 1989
