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Best Practices in Law - Hardcover, von Brightman Farone Deborah - sehr gut u-
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eBay-Artikelnr.:127114219503
Artikelmerkmale
- Artikelzustand
- Book Title
- Best Practices in Law Firm Business Development and Marketing
- ISBN
- 9781402431166
Über dieses Produkt
Product Identifiers
Publisher
Practising Law Institute
ISBN-10
1402431163
ISBN-13
9781402431166
eBay Product ID (ePID)
10038799310
Product Key Features
Number of Pages
208 Pages
Language
English
Publication Name
Best Practices in Law Firm Business Development and Marketing : Business Development and Marketing for Law Firms
Subject
Business & Financial, Law Office Management, Legal Profession, E-Commerce / Internet Marketing, General
Publication Year
2019
Type
Textbook
Subject Area
Law, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
15.6 Oz
Item Length
8.8 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2018-938490
Table Of Content
Chapter 1: Opening the Boxes of Best Practices Chapter 2: Technology and Marketing: The Impact of Procurement, Proposals, Outsourcing and AIChapter 3: Client RelationsChapter 4: Culture and Pursuing New BusinessChapter 5: Building a Marketing Department and Hiring the Right CMOChapter 6: Rewarding Business Development, Coaching and TrainingChapter 7: Personal Positioning, Visibility and TacticsChapter 8: Traditional and Social Media Chapter 9: Women and MarketingChapter 10: The Future of Business Development and Legal Marketing
Synopsis
Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing., Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession., Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including:the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.
LC Classification Number
KF316.5F37 2019
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- c***m (426)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWOW!; I cannot believe this 4 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 04/19, Sat, Received 04/24 Thur to Hawaii using free shipping; USPS Ground Mail, Paperback Book in Good Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Great Crash, 1929 - Paperback, by J K Galbraith - Acceptable (Nr. 125958575357)
- f***f (1601)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent Seller, Goes the Extra Mile. The Seller Was Incredibly Communicative. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. Item in Described Promised Condition, Thank You Very Much!!!!!!!!!!! A+
- i***9 (8)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI appreciate the deal I was able to get on both books I ordered. They came as pictured and described in the listing and look good! My only complaint is the packaging could be better, I got two paperback books that were not shipped in a box but rather and envelope and one of the covers arrived bent. So I would recommend the seller use bubblewrap or a box to ship future orders.