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Product Identifiers
PublisherCengage Learning
ISBN-100324312857
ISBN-139780324312850
eBay Product ID (ePID)48659187
Product Key Features
Number of Pages272 Pages
LanguageEnglish
Publication NameScenario Planning Handbook : Developing Strategies in Uncertain Times
SubjectGeneral, Management, Strategic Planning, Teaching Methods & Materials / General
Publication Year2006
TypeTextbook
Subject AreaEducation, Business & Economics
AuthorIan Wilson, William K. Ralston
FormatHardcover
Dimensions
Item Height1 in
Item Weight20.2 Oz
Item Length9.3 in
Item Width6.3 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2006-016453
Dewey Edition22
ReviewsPart 1: THE NATURE AND USES OF SCENARIOS.Chapter 1: Why Bother?The extent of uncertainty-and the dilemma it poses: focus or flexibility? The need for foresight-but the dangers of (single-point) forecasting. Scenarios as an escape from the dilemma-what they are, and are not. The benefits of scenario-based planning and action.Part 2: INITIAL STEPS.Chapter 2: Preparing the Way.Assessing the current planning culture. Understanding scenarios: what they are-what they require how they can be used. Designing the effort and approach to fit the need (e.g., the decision(s) to be supported; the information and resources needed; time available; etc.. Defining realistic expectations. Getting top management's support.Chapter 3: Getting Started.Assigning responsibilities. Forming the scenario team. Using consultants? Determining the initial focus/use for the scenarios. Defining the scope and time horizon. Chapter 4: Laying the Foundation.Identifying the "key decision factors" (i.e., "What we need to know about the future in order to make the decision"). Identifying and assessing the range of macro- and micro-forces that will shape the dynamics of the future environment. Identifying and assessing the critical uncertainties.Part 3: DEVELOPING AND USING SCENARIOS.Chapter 5: Building the Scenarios.How many scenarios should you create? Structuring the scenarios (the use of "scenario logics"). "Telling the stories" (the importance of "the plot"). Assigning graphic titles. The question of quantification. The issue of probabilities.Chapter 6: Implementation -- From Scenarios to Strategy.Assessing opportunities and threats. Linking scenarios to other planning tools (e.g., value chain analysis). Testing current (or proposed) strategy. Developing-and assessing-strategy options. Contingency planning.Part 4: CONSEQUENCES OF SCENARIOS.Chapter 7: Leveraging the Scenarios.Communicating the results. Motivating action. Linking scenarios to scanning and monitoring (a "comprehensive environmental analysis system").Chapter 8: Changing the Culture.Developing an educational program (to change behavior). Creating a learning organization. The critical importance of executive example.
IllustratedYes
Dewey Decimal658.4/012
Table Of ContentPart 1: THE NATURE AND USES OF SCENARIOS.Chapter 1: Why Bother?The extent of uncertainty-and the dilemma it poses: focus or flexibility? The need for foresight-but the dangers of (single-point) forecasting. Scenarios as an escape from the dilemma-what they are, and are not. The benefits of scenario-based planning and action.Part 2: INITIAL STEPS.Chapter 2: Preparing the Way.Assessing the current planning culture. Understanding scenarios: what they are-what they require how they can be used. Designing the effort and approach to fit the need (e.g., the decision(s) to be supported; the information and resources needed; time available; etc.. Defining realistic expectations. Getting top management''s support.Chapter 3: Getting Started.Assigning responsibilities. Forming the scenario team. Using consultants? Determining the initial focus/use for the scenarios. Defining the scope and time horizon. Chapter 4: Laying the Foundation.Identifying the key decision factors" (i.e., "What we need to know about the future in order to make the decision"). Identifying and assessing the range of macro- and micro-forces that will shape the dynamics of the future environment. Identifying and assessing the critical uncertainties.Part 3: DEVELOPING AND USING SCENARIOS.Chapter 5: Building the Scenarios.How many scenarios should you create? Structuring the scenarios (the use of "scenario logics"). "Telling the stories" (the importance of "the plot"). Assigning graphic titles. The question of quantification. The issue of probabilities.Chapter 6: Implementation -- From Scenarios to Strategy.Assessing opportunities and threats. Linking scenarios to other planning tools (e.g., value chain analysis). Testing current (or proposed) strategy. Developing-and assessing-strategy options. Contingency planning.Part 4: CONSEQUENCES OF SCENARIOS.Chapter 7: Leveraging the Scenarios.Communicating the results. Motivating action. Linking scenarios to scanning and monitoring (a "comprehensive environmental analysis system").Chapter 8: Changing the Culture.Developing an educational program (to change behavior). Creating a learning organization. The critical importance of executive example."
SynopsisThe newest technique for strategic planning and execution, scenario planning is the only technique that takes into account the many uncertainties that are the reality of today's world. The central theme of SCENARIO PLANNING HANDBOOK is that this uncertainty and discontinuous change characterizing the marketplace make it mandatory that companies change the way they think about and plan for the future. Scenario-based strategy both confronts and deals with uncertainty and leads to a strategy that is focused but resilient, specific but flexible. Extremely practical, this detailed handbook for developing and using scenarios guides readers step by step through the sequence and intricacies of a scenario project. It explains what scenarios are and are not, why they are needed, as well as their uses and benefits. It also deals with cultural and organizational changes that an organization must undertake to maximize the benefits of scenario-based planning. This resourceful handbook is an excellent resource for CEOs, COOs, and general managers responsible for long-term strategy development., It's practical. It's easy-to-use. It works. SCENARIO PLANNING HANDBOOK: DEVELOPING STRATEGIES IN UNCERTAIN TIMES reveals the most effective stategy techniques available to help you, a decision-maker, plan for the future. And with this strategy textbook, you won't just get theory. You'll also get the most up-to-date data, analysis, and expert insights that show you how to succeed. Don't let uncertainty paralyze you or force a bad decision. Let SCENARIO PLANNING HANDBOOK: DEVELOPING STRATEGIES IN UNCERTAIN TIMES guide you using the decision-making practices that are proven to work.
LC Classification NumberHD30.28.R348 2006
