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Loose Leaf for Business Communication: - Loose Leaf, by Cardon Peter - New h
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eBay-Artikelnr.:127016341172
Artikelmerkmale
- Artikelzustand
- Book Title
- Loose Leaf for Business Communication: Developing Leaders for a N
- ISBN
- 9781264109104
Über dieses Produkt
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1264109105
ISBN-13
9781264109104
eBay Product ID (ePID)
5050100373
Product Key Features
Number of Pages
608 Pages
Publication Name
Loose Leaf for Business Communication: Developing Leaders for a Networked World
Language
English
Publication Year
2020
Subject
Business Writing
Type
Textbook
Subject Area
Business & Economics
Format
Ringbound
Dimensions
Item Weight
36.9 Oz
Additional Product Features
Edition Number
4
Intended Audience
College Audience
Grade From
College Freshman
Illustrated
Yes
Grade To
College Graduate Student
Table Of Content
Brief Contents Part 1 Introduction to Business Communication 1 Establishing Credibility Part 2 Principles of Interpersonal Communication 2 Interpersonal Communication and Emotional Intelligence 3 Team Communication and Difficult Conversations 4 Global Communication and Diversity Part 3 Principles for Business Messages 5 Creating Effective Business Messages 6 Improving Readability with Style and Design 7 Email and Other Traditional Tools for Business Communication 8 Social Media for Business Communication Part 4 Types of Business Messages 9 Routine Business Messages 10 Persuasive Messages 11 Bad-News Messages Part 5 Reports and Presentations 12 Research and Business Proposals and Planning for Business Reports 13 Completing Business Proposals and Business Reports 14 Planning Presentations 15 Delivering Presentations 16 Employment Communications Appendixes Appendix A Punctuation, Number Usage, and Grammar Appendix B Formatting for Letters and Memos Index Bonus Content Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw-Hill Connect®. Bonus Chapter Crisis Communications and Public Relations Messages Bonus Appendix Creating Proposals and Business Plans
Synopsis
Students preparing to succeed in today's workplace require solid training in communication skills and principles, as well as experience in realistic professional applications. Peter Cardon brings substantial and concrete business-world experience to bear in the text's principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student's language and helps them understand and apply business communication skills in their personal and professional lives. Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text. The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message.
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