MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherLioncrest Publishing
ISBN-101619618184
ISBN-139781619618183
eBay Product ID (ePID)243080236
Product Key Features
Book TitlePinpoint : How Challenging the Norm Is the only Route to Success in Selling Sponsorship
LanguageEnglish
Publication Year2017
TopicNonprofit Organizations & Charities / Fundraising & Grants
IllustratorYes
GenreBusiness & Economics
AuthorJackie Fast
FormatTrade Paperback
Dimensions
Item Height0.4 in
Item Weight7.5 Oz
Item Length8.5 in
Item Width5.5 in
Additional Product Features
Intended AudienceTrade
SynopsisSelling sponsorship is one of the most effective and profitable strategic business tools for any organisation. Whether you oversee a billion-dollar corporation, a medium-sized charity, a local arts council, or even a neighborhood children's football team, sponsorship needs to be part of your revenue and marketing mix. Not only does sponsorship bring in money, but it also drives engagement in a way that traditional marketing can't. Businesses, sports teams, music festivals, conferences, live events, small clubs and groups, nonprofits, and start-ups have all begun to realise the power of commercial collaboration and what those partnerships can deliver to their bottom line. But there's a catch. Selling sponsorship in today's landscape requires a different approach and some specialised knowledge that isn't readily available. This book will show you the pitfalls to avoid to ensure that virtually anyone can succeed.
