Bild 1 von 1
Galerie
Bild 1 von 1
Das unsichtbare Versprechen: Ein Leitfaden für Marketing in einer umgekehrten Welt-
US $20,92
Ca.EUR 17,83
Artikelzustand:
Neu
Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte Seiten. Genauere Einzelheiten entnehmen Sie bitte dem Angebot des Verkäufers.
4 verfügbar
- Sofort-KaufenDas unsichtbare Versprechen: Ein Leitfaden für Marketing in einer umgekehrten Welt
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Versand:
Kostenlos USPS Media MailTM.
Standort: Indian Trail, North Carolina, USA
Lieferung:
Lieferung zwischen Do, 18. Sep und Di, 23. Sep nach 94104 bei heutigem Zahlungseingang
Rücknahme:
30 Tage Rückgabe. Kostenloser Rückversand.
Zahlungen:
Sicher einkaufen
- Gratis Rückversand im Inland
- Punkte für jeden Kauf und Verkauf
- Exklusive Plus-Deals
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:126399549582
Artikelmerkmale
- Artikelzustand
- Brand
- Unbranded
- Style
- ABIS_BOOK
- Color
- White
- ISBN
- 9781637741924
Über dieses Produkt
Product Identifiers
Publisher
BenBella Books
ISBN-10
1637741928
ISBN-13
9781637741924
eBay Product ID (ePID)
23057271101
Product Key Features
Book Title
Invisible Promise : a Field Guide to Marketing in an Upside-Down World
Number of Pages
240 Pages
Language
English
Topic
Marketing / General, E-Commerce / Internet Marketing, Development / General, Economics / General
Publication Year
2022
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
12.5 Oz
Item Length
8.6 in
Item Width
5.9 in
Additional Product Features
Intended Audience
Trade
LCCN
2022-013518
Dewey Edition
23
TitleLeading
The
Reviews
"""Since the turn of the century, market power has been shifting from the vendor to the customer, and offer power from products to services. Marketing services in a customer-centric world is at the core of the new economy, and Harry Beckwith is the best guide you could have as you navigate these new waters."" -- Geoffrey Moore, Author, Crossing the Chasm and Zone to Win ""Harry Beckwith is not just one of my favorite thinkers about branding and service marketing; he's one of my favorite writers. His tight, clean, storytelling prose drives forwardto key insights to improve your business."" -- David Gardner, Cofounder and CEO, The Motley Fool ""For25 years, Harry Beckwith has seen what we cannot and then turned what is 'invisible' to us into a vision. He has done it again with The Invisible Promise ."" -- Ty M. Votaw, former Commissioner, Ladies Professional Golf Association ""My favorite sage on marketing has come up with his best yet. Harry's observations--short, powerful, and memorable--are incredibly inspiring. I devoured The Invisible Promise in one sitting, and leapt up to apply it."" -- Derek Sivers, Entrepreneur and Author ""Our firm thrived by following Harry's insights, and The Invisible Promise will help you do the same. Through his wonderful stories, written with a clarity and wit that make the book so delightful to read, The Invisible Promise remains especially compelling in the new business era of internet and communications technology."" -- Clifford Greene, Founding Partner, Greene Espel ""For more than two decades, I have devoured Harry's ideas on marketing the invisible . . . The rise of online marketing andsocial media makes his ideas in The Invisible Promise even more important today. I already am applying them in my business and recommending them to everyone in mynetwork."" -- David Meerman Scott, International Bestselling Author of The New Rules of Marketing and PR "" The Invisible Promise and Harry Beckwith have the process right side up. It's hard to find answers that make sense. It's hard to find answers that you can use the minute you read them. And it's almost impossible to find answers that work. This book answers all three questions both invisibly and visibly."" -- Jeffrey Gitomer, Author, Little Red Book of Selling "
Dewey Decimal
658.8
Synopsis
Our service economy is dominated by outmoded marketing models from the world of products. The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients. Unlike products, you can't see, touch, or feel services. Marketing services requires an approach that doesn't rely on the traditional 4 Ps of product marketing: product, price, place, and promotion. Selling invisible services requires making the promise of their yet-unseen value resonate with prospective clients. In The Invisible Promise , Harry Beckwith, New York Times bestselling author of Selling the Invisible , applies his 40-plus years of advising businesses around the world and his research in the last 10 years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build messages that enhance your reputation for integrity, stand out from the clutter, and can produce exponential growth while saving you both time and money. If you are responsible for marketing a service, the tried-and-true strategies for product marketing simply will not fit. You need to alter your approach radically. That's where The Invisible Promise comes in., Our service economy is dominated by outmoded marketing models from the world of products . The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients. Unlike products, you can't see, touch, or feel services. Marketing services requires an approach that doesn't rely on the traditional 4 Ps of product marketing: product, price, place, and promotion. Selling invisible services requires making the promise of their yet-unseen value resonate with prospective clients. In The Invisible Promise , Harry Beckwith, New York Times bestselling author of Selling the Invisible , applies his 40-plus years of advising businesses around the world and his research in the last 10 years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build messages that enhance your reputation for integrity, stand out from the clutter, and can produce exponential growth while saving you both time and money. If you are responsible for marketing a service, the tried-and-true strategies for product marketing simply will not fit. You need to alter your approach radically. That's where The Invisible Promise comes in.
LC Classification Number
HD9980.5.B424 2022
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
Info zu diesem Verkäufer
InflatableMadness
97,7% positive Bewertungen•704.457 Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (480.204)
- r***d (141)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe book shipped and arrived very quickly. It was packaged extremely well and there was no damage whatsoever, exactly as described. Based on other listings, the price of the book was very fair. I would definitely recommend this seller and I would buy from them again!THUNDERBOLTS OMNIBUS VOL. 2 [Hardcover] Nicieza, Fabian; Marvel Various and (Nr. 126495722224)
- l***m (671)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufFast shipping, great packaging, item exactly as described, excellent seller, highly recommend.
- s***s (996)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExactly as described, shipped quickly, arrived promptly, and packaged extremely well. Great seller, thank you.
Noch mehr entdecken:
- Bücher über Marketing Sachbuch,
- Marketing Studium und Erwachsenenbildung,
- Bücher im Taschenbuch Sachbuch Marketing,
- Englische Bücher über Marketing Sachbuch,
- Deutsche Studium und Erwachsenenbildung Marketing,
- Atlanten Welt,
- Bücher über Wirtschaft & Industrie Sachbuch Marketing,
- Lebensführung-, - Motivation- & - Karriere-Sachbuch Marketing Bücher,
- Atlanten und Landkarten von Deutschland Welt,
- Deutsche Atlanten und Landkarten Welt
InflatableMadness
97,7% positive Bewertungen•704.457 Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (480.204)
- r***d (141)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe book shipped and arrived very quickly. It was packaged extremely well and there was no damage whatsoever, exactly as described. Based on other listings, the price of the book was very fair. I would definitely recommend this seller and I would buy from them again!THUNDERBOLTS OMNIBUS VOL. 2 [Hardcover] Nicieza, Fabian; Marvel Various and (Nr. 126495722224)
- l***m (671)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufFast shipping, great packaging, item exactly as described, excellent seller, highly recommend.
- s***s (996)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExactly as described, shipped quickly, arrived promptly, and packaged extremely well. Great seller, thank you.