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Unternehmertum: Gründung und Betrieb eines kleinen Unternehmens - Steve Mariotti-
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eBay-Artikelnr.:126064216771
Artikelmerkmale
- Artikelzustand
- Gut
- Hinweise des Verkäufers
- Book Title
- Entrepreneurship : Starting and Operating a Small Business Paperb
- Educational Level
- Adult & Further Education
- Personalized
- No
- Level
- Intermediate, Advanced, Business
- ISBN
- 9780133934458
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133934454
ISBN-13
9780133934458
eBay Product ID (ePID)
204239929
Product Key Features
Number of Pages
576 Pages
Publication Name
Entrepreneurship : Starting and Operating a Small Business
Language
English
Subject
Industrial Management, Entrepreneurship, New Business Enterprises
Publication Year
2014
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.2 in
Item Weight
40.8 Oz
Item Length
10.9 in
Item Width
8.5 in
Additional Product Features
Edition Number
4
Intended Audience
College Audience
LCCN
2014-032028
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.1/1
Table Of Content
UNIT 1: Entrepreneurial Pathways 1. Entrepreneurs Recognize Opportunities 2. The Business Plan: Road Map to Success Honest Tea Business Plan 3. Creating Business from Opportunity Case Study:Spanx UNIT 2: Integrated Marketing 4. Exploring Your Market 5. Developing the Right Marketing Mix and Plan 6. Smart Selling and Effective Customer Service Case Study:Kitchen Arts & Letters, Inc. UNIT 3: Show Me the Money: Finding, Securing, and Managing It 7. Understanding and Managing Start-Up, Fixed, and Variable Costs 8. Using Financial Statements to Guide a Business 9. Cash Flow and Taxes 10. Financing Strategy & Tactics Case Study: Lee's Ice Cream UNIT 4: Operating a Small Business Effectively 11. Addressing Legal Issues and Managing Risk 12. Operating for Success 13. Management, Leadership, & Ethical Practices Case Study: ONLC Training Centers UNIT 5: Cashing in the Brand 14. Franchising, Licensing, and Harvesting: Cashing in Your Brand Case Study: Honest Tea Appendix 1: Sample Student Business Plan Appendix 2: BizBuilder Business Plan Appendix 3: Resources for Entrepreneurs Appendix 4: Useful Formulas and Equations
Synopsis
For courses in Entrepreneurship, Small Business Management, and Starting a Business. A Comprehensive, Practical Approach to Starting a Business For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its Fourth Edition , Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalize different aspects of business ownership at a self-guided pace. The authors' combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom. Also Available with MyEntrepreneurshipLabTM This title is also available with MyEntrepreneurshipLab--an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Students, if interested in purchasing this title with MyEntrepreneurshipLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information., Key Benefit: For fledgling entrepreneurs and business readers, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its Fourth Edition , Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing readers with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads readers to develop their business plans step by step, at the end of each chapter. This approach allows readers to internalize different aspects of business ownership at a self-guided pace. Key Topics: Entrepreneurs Recognize Opportunities; The Business Plan: Road Map to Success; Creating Business from Opportunity; Exploring Your Market; Developing the Right Marketing Mix and Plan; Smart Selling and Effective Customer Service; Understanding and Managing Start-Up, Fixed, and Variable Costs; Using Financial Statements to Guide a Business; Cash Flow and Taxes; Financing Strategy: Debt, Equity, or Both?; Addressing Legal Issues and Managing Risk; Operating for Success; Management, Leadership, & Ethical Practices; Franchising, Licensing, and Harvesting: Cashing in Your Brand Key Market: This book is suitable for anyone looking to start and operate a small business., For courses in Entrepreneurship, Small Business Management, and Starting a Business. A Comprehensive, Practical Approach to Starting a Business For fledgling entrepreneurs and business readers, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its Fourth Edition , Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing readers with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads readers to develop their business plans step by step, at the end of each chapter. This approach allows readers to internalize different aspects of business ownership at a self-guided pace. Also Available with MyEntrepreneurshipLabTM This title is available with MyEntrepreneurshipLab--an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for: 0134422562 / 9780134422565 Entrepreneurship: Starting and Operating a Small Business Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package, 4/e Package consists of: 0133934454 / 9780133934458 Entrepreneurship: Starting and Operating a Small Business 0133935876 / 9780133935875 MyEntrepreneurshipLab with Pearson eText -- access Card -- for Entrepreneurship: Starting and Operating a Small Business
LC Classification Number
HD62.5.M3567 2015
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