This mascara lifts the lashes and separates them. I have blonde hair so my lashes are thin and sparse. I need a mascara that can add volume, lift, and separate and this is that mascara. I love the brush too, it allows me to get into the corner of my eye and get every last lash. Also, it doesn't clump. It doesn't chip off and fall away. Nor does it leave black under your eyes if you have that problem with other mascaras.
I've tried literally over 10 different brands of mascara over the years. Ranging in price from $4 or $5 bucks up to $22.00 bucks. Rimmel works just as great as the higher end priced mascara and wears all day. I've been wearing Rimmel for the last several years...yep I'm a fan!